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Corporate Social Responsibility Monitor 2005 - Brazil
Market Analysis Brasil, Feb 2006, Pages: 49
Annual report tracking public opinion in Brazil on the role of companies and the influence of CSR issues among consumers. The report is based on face-to-face surveys taken between November-December 2004 in the 8 largest cities of Brazil and explores concepts of CSR, assessments of companies and industries performance and CSR communication efforts, expectations about corporate role, and attitudes toward ethical consumption. The report compares key Brazilian data with similar information from neighboring countries.
Corporate Social Responsibility (CSR) Monitor is a global study conducted annually in over 20 countries, with approximately 1000 cases per country. It first took place in 1999.
The 2005 Brazilian study is the product of a partnership between the Canadian research institute GlobeScan, general coordinator of the study, and us. The international data for this year and the past years that were taken as basis when analyzing tendencies were made available to the partner by GlobeScan. The Brazilian data from previous years were kindly made available by the fieldwork company, Gfk Indicator.
The 2005 Monitor explores the views, attitudes and behavior of customers in regards to corporate social responsibility. It offers diverse and strategic information so corporations can effectively navigate through this rapidly changing sea. It also offers vital information to guide effective actions in CSR and communication strategies in regards to social and environmental responsibility.
The topics in the 2005 edition include: definition of CSR by Brazilians (in comparison to the rest of the world), what is expected of the corporations in regards to CSR, evaluation of types of corporations and specific corporations in how well they fulfill their social and environmental responsibilities, opinions on the intervention of the State, receptiveness regarding CSR communication and the impact of partnerships, ethical consumerism and evaluation of segments of corporation that ought to improve their performance.
The following study also looks at segments of consumers in regards to the idea of social and environmental responsibility in Brazil and compares it to the average of the countries participating in the study. We begin by presenting the main findings of the 2005 study that have direct implications in corporate reputation, strategic CSR planning, risk management, choice of actions of CSR and communication efforts.
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