Mobile operators are seeking to generate increased revenues from content services in order to compensate for falling voice revenues and justify high expenditure on 3G licenses and infrastructure. Providing high-value content services such as full-track music services is vital in this regard but without adequate content protection in place, such services are unworkable.
Scope of this title: - Provides an overview of developments in the mobile DRM sector, including the impact of both proprietary and open standards based solutions. - Examines the need for robust DRM solutions to enable the deployment of high-value mobile content services.
Highlights of this title: - The mobile DRM market is currently developing in a rather disjointed manner, with numerous proprietary and open standards-based solutions being deployed.
Global mobile content revenues are expected to reach $26.5 billion by 2009, driven by the deployment of more robust DRM solutions.
DRM is expected to be increasingly incorporated into mobile devices, driven by increasing handset functionality and the need to protect high value content from illegal use and distribution.
Reasons to order your copy: - Understand the potential impact of OMA open standards to the development of the mobile DRM market. - Identify the factors which are currently hindering market progress, and the way in which the sector is likely to develop in the future.
