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China’s Digital Set-Top Box Market Study, 2005-2006 (Chinese Version)
Research In China, April 2006, Pages: 250
This report describes the technical aspects and application markets of the Set Top Box (STB) industry. It analyzes and forecasts STB market and industry in China and abroad. In addition, it also investigates and analyzes manufacturers in the Chinese STB industry chain, including 15 chip manufacturers, 19 CA manufacturers, 10 middleware manufacturers, 6 ODMs and 62 STB manufacturers.
STB can be divided into several levels, according to technical development. Low-end products can connect with information source which is transmitted by various transmission mediums like TV cable, satellite even IP network. Later, these different receiving systems will mix with each other to form multi-modal STB combined with TV cable, satellite and IP network, etc. In addition, STB may become a real home media center after it is equipped with high-end functions like PVR.
In the global STB market, satellite STB occupies 60% of the total market share. But it doesn’t show rapid growth like TV cable STB and terrestrial STB. The STB market with high growth rate is IP STB.
In 2004, the global turnover of STB was 90 million sets. The turnover in European market was 26 million sets, among which, half of them were used to receive free television broadcasting; the sales volume in Asian-Pacific region and Japanese market was 16 million sets, 3/4 of which were used to receive free television broadcasting; and in North American market, the sales volume was 34 million sets, among which, 3/4 was used to receive satellite television broadcasting, and the left was applied to TV cable broadcasting. Therefore, global STB market scale is quite large with annual growth rate of 24%.
China has become one of the main STB production bases with a complete industry chain. Domestic STB products cover a wide range, including low-end STB with basic functions, dual-modal STB combining with TV cable and IP, and high-end STB with PVR function.
Currently, STB is charged by operators. Manufacturers in the market not only include professional STB manufacturers, but also include traditional TV manufacturers. The relationship and competition between manufacturers and operators will absolutely own more Chinese characteristics.
Most products made by Chinese STB manufacturers are for exportation. In 2005, 70% of STB products in China were exported, up by 53% compared to 2004.
Currently, the domestic STB market scale is limited, but along with the development of DTV and NTV etc as well as the further differentiation between CA and STB, the domestic STB market will definitely grow rapidly in the future. From the domestic output of some manufacturers in 2005, STB market in China has started to develop gradually. Therefore, 2006 will be an important year for the development of the Chinese STB market. It is predicted that compound annual growth rate of China's STB market in 2004-2009 will reach 75.2%. And in 2009, the shipment will be 25.582 million sets with sales revenue of RMB 8.66 billion.
This report is currently only available in Chinese. If you wish to obtain an English version of this report, please allow 5 working days for report translation.
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