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Viewing report
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Operational Study of China's Digital TV Market, 2004-2005 (Chinese Version)
Research In China, March 2005, Pages: 96
1. Definitions
1.1 Digital Television (DTV)
1.2 Interactive Television (ITV)
1.3 DTV set
1.4 Set Top Box (STB)
1.5 Condition Access (CA)
1.6 Subscriber Management System (SMS)
1.7 Middleware
1.8 Electronic Program Guideline (EPG)
1.9 Video on Demand (VOD)
1.10 Data Broadcast (DB)
1.11 Pay TV
1.12 Pay Per View (PPV)
1.13 Pay Channel
1.14 Professional Channel
2 .Background of China's television industry
2.1 Overview of television market
2.1.1 Three stages in the competition of provincial satellite television market
2.1.2 Three abnormal phenomena in the development of TV market
2.1.3 Three trends of the market development in China's TV industry
2.2 Operation pattern in China's TV industry
2.2.1 Free TV
2.2.2 Pay TV
3. Policies concerning the development of DTV in China
3.1 DTV development grogram
3.1.1 The Tenth Five-year Program of Radio Film and Television Technology
3.1.2 The Timetable of CATV to DTV
3.2 Policies concerning technology
3.2.1 Instructional Guidance for Cable DTV Channel Configuration
3.2.2 Requirements and Evaluation of Cable DTV Condition Access Technology
3.2.3 Implementation Opinions on Establishing Cable DTV System
3.2.4 Instructional Opinions on Reconstructing Cablecasting Network
3.2.5 Instructional Opinions on Establishing Cable DTV Service Platform
3.3 Operation policies
3.3.1 Summary of the Symposium on Broadcast and Television Pay Channel Business
3.3.2 Administration Measures on Broadcast and Television Pay Channel Business
3.3.3 State Administration of Taxation's Notice about Charging Tax from Broadcast and Television Pay Channel Business
3.3.4 Opinions on Promoting the Industralization of Broadcast and Television Pay Channel Business
3.3.5 Management Measures of Maintenance Fees of CATV
3.4 Investment policies
4. Analysis of DTV business pattern
4.1 Analysis of Cable DTV's business patterns
4.1.1 DTV industry chain
4.1.2 Analysis of operation bodies
4.1.3 Analysis of channel contents
4.1.4 Analysis of the services
4.1.5 Analysis of pricing strategy
4.1.6 Analysis of promotion patterns
4.1.7 Current DTV operation in China
4.2 Analysis of ground DTV business patterns
4.2.1 In-Building TV
4.2.2 Mobile TV
4.3 Analysis of satellite DTV business patterns
4.3.1 Analysis of satellite DTV business patterns
4.3.2 New businesses brought by satellite DTV
4.4 Analysis of IPTV business patterns
4.4.1 Introduction of IPTV
4.4.2 Analysis of operation bodies
4.4.3 Analysis of profits pattern
4.4.4 Analysis of its operation
5. Case study of DTV business
5.1 Beijing DTV
5.1.1 Operators and partners
5.1.2 Operation patterns
5.1.3 History and current status
5.1.4 Prospects
5.2 Shanghai DTV
5.2.1 Operators and partners
5.2.2 Operation patterns
5.2.3 Charges
5.2.4 History and current status
5.2.5 Prospects
5.3 Qingdao DTV
5.3.1 Operators and partners
5.3.2 Operation patterns
5.3.3 Charges
5.3.4 History and current status
5.3.5 Prospects
5.4 Foshan DTV
5.4.1 Operators and partners
5.4.2 Operation patterns
5.4.3 Charges
5.4.4 History and current status
5.4.5 Prospects
5.5 Hangzhou DTV
5.5.1 Operators and partners
5.5.2 Operation patterns
5.5.3 Charges
5.5.4 History and current status
5.5.5 Prospects
5.6 Taiyuan DTV
5.6.1 Operators and partners
5.6.2 Operation patterns
5.6.3 Charges
5.6.4 History and current status
5.6.5 Prospects
5.7 Suzhou DTV
5.7.1 Operators and partners
5.7.2 Operation patterns
5.7.3 Charges
5.7.4 History and current status
5.7.5 Prospects
6. Investment analysis of DTV industry
6.1 CTV Media DTV investment
6.2 TIK DTV investment
6.3 Oriental Pearl Group DTV investment
6.4 Stellar-Megamedia DTV investment
6.5 Other DTV investments
7. Development trends and conclusions of China's DTV industry
7.1 Major factors affecting China's DTV industry
7.1.1 Advantageous factors
7.1.2 Adverse factors
7.2 Trends of China's DTV industry
7.2.1 Technology development trends
7.2.2 Forecast of consumer market scale
7.3 Analysis of investment opportunities
Selected Charts:
Television stations' Ad earnings in 2003
Structure of regulatory system
Flow chart of DTV Operation
DTV industry chain
Comparison between DTV industry chain and Telecom value-added industry chain
Manufacturer representatives in the DTV industry chain
Number distribution of DTV channels in some cities
Jinan DTV program list
Survey about the development of DTV
List of the DTV services
Shanghai DTV services
Set top box functions
Set top box makers and future profits pattern
Cash flow of DTV operators
Shanghai bus mobile TV audiences
Forces of mobile TV advertisements
Mobile TV standards in different countries
Ten years' development of American live satellite broadcast
Classifications of China's IPTV operators
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