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Digital Home Strategies of PC Vendors Revealed at CES, CeBIT in 2006
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], May 2006, Pages: 22


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The basic positioning of the CES and CeBIT exhibitions is different; CES focuses on consumer electronics, while CeBIT focuses on the ICT industry. However, with the emergence of the digital home concept, many products are being re-positioned and given new functions and capabilities. Responding to this new emphasis on the digital home, PC vendors have been expanding their product lines, trying to ensure that they will benefit from the next wave of industry growth. As a result, not only are the boundaries between trade shows becoming blurred, a number of different products are competing for a prominent place in the digital home. This report presents observations from 2006 International CES and CeBIT 2006, and provides a comparative analysis of products that PC vendors are introducing to target the digital home market.

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Analysis of 2006 International CES and CeBIT 2006: overall trends and participating companies' digital home product strategies, including Intel, Microsoft, AMD, GPU vendors ATI and nVidia, and major PC vendors, including Asus, Dell, MSI, Samsung, Sony, Toshiba


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