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Mobile Music: Full-track Downloads - Current and Future Business Models
Generator Research Limited, April 2006, Pages: 15
In many respects, the mobile channel is the perfect match for digital music: the combination of a strong overlap in users, almost ubiquitous market reach and technologically mature devices provide brands with a new way to reach consumers.
But the reality is that using the mobile channel for digital music purposes is a fraught process: business models have not stabilised, operators differ in their interest in off-portal content delivery, product quality is poor compared with online music, distribution costs are high and much of the campaign planning and tracking infrastructure taken for granted by brands that are familiar with using other channels, such TV and radio, is mostly non-existent.
This report reviews the current status of mobile music business models and identifies the strengths and weaknesses of each one. We also describe a number of future developments that will be essential in order for the mobile channel to fulfil its potential.
A review of current and future business models
- Latest Business Models
- On and Off-portal
- Implementation Options
- Future Developments
- Promotion & Placement
- Payments: PSMS & Cards
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