What are the opportunities for mobile industry players on the booming personal navigation market? After PDA systems which opened up the market and PND systems which popularised it, handset based solutions are expected to bring personal navigation to the broad masses. Navigation is proving to be the location-based service with the far greatest potential in the wireless industry. This 100+ page report in LBS Research Series provides insights and detailed analysis of the personal navigation market in Europe and the United States.
Highlights: - Introduction to personal navigation solutions for PDA, PND and handsets. - Overview of digital map technology and dynamic content providers. - Profiles of navigation device vendors, on-board software vendors and off-board solution providers. - Case studies of mobile operator navigation service offerings in Europe and the United States. - Vendor market shares and market forecasts for Europe and the United States until 2009.
Key questions answered by the report: - How will the fast growing personal navigation market evolve in the coming years? - What are the main trends in Europe and the United States? - When will personal navigation take off in the handset segment? - How should mobile operators position themselves as providers of personal navigation services? - What are the initial navigation propositions from operators such as Orange, TeliaSonera, Vodafone and Verizon Wireless?
