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O2 Signs up eBay for i-mode in the UK - Competitive Update (Europe)
Current Analysis, Inc., Jan 2006, Pages: 3
O2 turns to eBay to refresh i-mode services in the UK. Adding eBay should drive additional interest in i-mode since eBay is addictive. However, whilst users can participate in auctions, they cant complete the transaction, which limits the appeal.
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