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Chinese Mobile TV-The Next Big Thing?
Research On Asia, Group, Inc., May 2006, Pages: 42
In the latest report, titled Chinese Mobile TV – The Next Big Thing?’ we analyze mobile TV market in China which lags behind Korea, Japan and Europe in terms of mobile technology. This is mainly because mobile broadcasting standard has yet to be announced by the Chinese government. Recognizing that mobile TV service can promise new business opportunities, Chinese mobile operators and broadcasters are considering the introduction of the service in the domestic market,says Flora Meng.
The business scope between mobile operators and broadcasters remains obscure but pilot service is being provided cautiously in some areas of China including Shanghai and Beijing within the participation of foreign companies such as Nokia, Samsung and LG.
The technologies competing over the license in the Chinese market include Korea’s DMB (Digital Multimedia Broadcasting), China’s own DMB-T (Digital Multimedia Broadcasting – Terrestrial) and DVB-H (Digital Video Broadcasting-Handheld) developed in Europe. The report analyzes various issues related to mobile TV which will emerge as the next major convergence service in China.
Scope of the Report
The report analyzes characteristics of China’s mobile TV market by identifying current development from various views.
- Analysis on China’s Mobile TV Market Condition
- Current Development of China’s Mobile TV Industry
- Projection over China’s Mobile TV Market Size
- Future of China’s Mobile TV Market
Who should read this report?
The report was written, aiming at all broadcasters, mobile operators and device vendors who intend to break into China’s mobile TV market. The basic information includes recent developments in the local market which is valuable when designing strategies for mobile TV market in China.
Research Methodology
The report conducted primary research and secondary research simultaneously. We conducted e-mail interviews with relevant companies as well as telephone interviews for primary report while collecting and analyzing document, interview record, official statement and information provided by DMB companies, device manufacturers and government organizations to carry out the secondary research.
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