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How Britain Shops 2006: Electricals
Verdict Research Limited, May 2006, Pages: 145
Introduction
“How Britain Shops: Electricals” provides a detailed overview of the shopping habits of consumers. It examines, who shops for electricals, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope of this report
- A thorough analysis of the way customer shop in the electricals sector, complete with profiles of the following retailers: Argos, Asda, Comet, Currys, Dixons, John Lewis, Tesco
Research and analysis highlights
Each How Britain Shops report provides visitor and main user share data, conversion rates, customer loyalty rates, reasons for loyalty and key competitors for all major retailers in the sector. Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.
Key reasons to read this report
- How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
- Our thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore implications for retailers.
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