LBS Company Analysis: Microsoft - Market Research Reports

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LBS Company Analysis: Microsoft
Mind Commerce LLC, June 2006



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	Table of Contents



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1. Summary Report Card

2. Business Strategy Review
2.1 Strategic Focus
2.2 Product Strategy and Portfolio
2.2.1 LBS Platform
2.2.1.1 MapPoint 2000
2.2.1.2 MapPoint 2001
2.2.1.3 MapPoint 2002
2.2.1.4 MapPoint 2004
2.2.1.5 MapPoint 2006
2.2.1.6 MapPoint Web Service
2.2.1.6.1 Overview
2.2.1.6.2 MapPoint Location Server
2.2.1.7 Microsoft Location Finder
2.2.1.8 Virtual Earth
2.2.2 LBS Applications
2.2.2.1 AutoRoute
2.2.2.2 Streets and Trips
2.2.2.3 Pocket Streets
2.2.2.4 Windows Live Local
2.3 Competitive Positioning
2.4 Business/Operating Model
2.5 Marketing, Channel Strategy
2.6 Sourcing/Partnership Strategy (Business)
2.7 Investor Messages
2.8 Risk Management

3. Technology Strategy Review
3.1 Product/Service Design Strategy, Design Approach
3.2 Upgrade Plans, Roadmap
3.3 User Interface Sophistication
3.4 Platform Flexibility
3.5 Sourcing/Partnership Strategy (Technology)
3.6 Patent, IP Protection

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