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Wall Coverings - Global Strategic Business Report
Global Industry Analysts, Inc., March 2008, Pages: 355

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WALL COVERINGS
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS



I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Wall Papers I-3
The Product I-3
The Third Layer I-4
Intermediate Layer I-4
Decorative Layer I-4
Paints I-4
Architectural Coatings and Interior Paints I-4
Interior Paints I-4
Ceramic Tiles and Ceramic Wall Tiles I-4
Ceramic Wall Tiles I-4
Wall Paneling I-5

II. Executive Summary

1. Market Overview II-1
Global Architectural Coatings Market - Snapshots II-1
Global Wallpaper Market - Snapshots II-1

2. Current and Future Analysis II-2
Analysis by Geographic Region II-2
Table 1: World Market for Wall Coverings (2001-2010):
Geographic Regions Ranked by Growth - Asia-Pacific (excluding
Japan), Latin America, US, Middle East, Canada, Europe, and
Japan (includes corresponding Graph/Chart) II-2
Analysis of Global Wall Paper Market by Geographic Region II-2
Table 2: World Market for Wallpaper (2001-2010): Geographic
Regions Ranked by Growth - US, Europe, Japan, Asia-Pacific
(excluding Japan), Canada, Latin America, and Middle East
(includes corresponding Graph/Chart) II-3
Analysis of Global Interior Paints Market by Geographic Region II-3
Table 3: World Market for Interior Paints (2001-2010):
Geographic Regions Ranked by Growth - Asia-Pacific (excluding
Japan), Latin America, Middle East, US, Canada, Japan, and
Europe (includes corresponding Graph/Chart) II-3
Analysis of Global Wall Tile Market by Geographic Region II-3
Table 4: World Market for Wall Tiles (2001-2010): Geographic
Regions Ranked by Growth - Asia-Pacific (excluding Japan),
Latin America, Middle East, Europe, US, Canada, and Japan
(includes corresponding Graph/Chart) II-4
Analysis of Global Wall Panels Market by Geographic Region II-4
Table 5: World Market for Wall Panels (2001-2010): Geographic
Regions Ranked by Growth - Latin America, Middle East,
Asia-Pacific (excluding Japan), US, Europe, Japan, and Canada
(includes corresponding Graph/Chart) II-4
Analysis by Product Segment II-5
Table 6: World Market for Wall Coverings (2001-2010): Product
Segments Ranked by Growth - Wall Tile, Wall Panels, Interior
Paint, and Wallpaper (includes corresponding Graph/Chart) II-5

3. Issues and Trends II-6
Innovation Adds Color to Paints Landscape II-6
Digital Printing to Resuscitate Wall Paper Market II-6
Non-woven Wall Papers Expand Their Market Share II-6
Faux Finishes Hold Promise II-6
Wall Paper Market Out of its Cyclical Downtrend II-7
Designers’ Names Determine Destiny II-7
Upwardly Mobile Raw Material Prices Deter Paint’s Growth II-7
Environmental Concerns Have Varied Effects II-7

4. Historic Review II-8
Analysis by Geographic Region II-8
Table 7: World Market for Wall Coverings (1991-2000):
Geographic Regions Ranked by Growth - Asia-Pacific (excluding
Japan), Europe, Latin America, Middle East, Canada, US, and
Japan (includes corresponding Graph/Chart) II-8
Analysis of Global Wall Paper Market by Geographic Region II-8
Table 8: World Market for Wallpaper (1991-2000): Geographic
Regions Ranked by Growth - Asia-Pacific (excluding Japan),
Latin America, Middle East, Europe, Japan, Canada, and US
(includes corresponding Graph/Chart) II-9
Analysis of Global Interior Paints Market by Geographic Region II-9
Table 9: World Market for Interior Paints (1991-2000):
Geographic Regions Ranked by Growth - US, Canada, Japan,
Latin America Europe, Asia-Pacific (excluding Japan), and
Middle East (includes corresponding Graph/Chart) II-9
Analysis of Global Wall Tiles Market by Geographic Region II-9
Table 10: World Market for Wall Tiles (1991-2000): Geographic
Regions Ranked by Growth - US, Asia-Pacific (excluding
Japan), Japan, Canada, Europe, Latin America, and Middle East
(includes corresponding Graph/Chart) II-10
Analysis of Global Wall Panels Market by Geographic Region II-10
Table 11: World Market for Wall Panels (1991-2000):
Geographic Regions Ranked by Growth - US, Asia-Pacific
(excluding Japan), Japan, Europe, Latin America, Canada, and
Middle East (includes corresponding Graph/Chart) II-10
Analysis by Product Segment II-11
Table 12: World Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth - Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) II-11

5. Product Overview II-12
Wall Covering II-12
Ceramic Tiles and Ceramic Wall Tiles II-12
Ceramic Wall Tiles II-12
Classification of Ceramic Tiles II-12
Based on Area of Application II-12
Based on Physical Characteristics II-12
Other Classification II-13
Clinker Tiles II-13
Terracotta II-13
Tile Manufacturing Processes II-14
Surface Finishes II-14
Tile Properties II-14
Standards Related to Ceramic Tiles II-15
Wall Papers II-15
The Product II-15
The Third Layer II-15
Intermediate Layer II-15
Decorative Layer II-16
The Properties II-16
The Printing Process II-16
Surface Printing II-16
Flexographic Printing II-16
Screen Printing II-16
Rotary Screen II-17
Gravure Printing II-17
Commercial Wallpapers II-17
Nonwoven Wallpapers II-18
History II-18
Classification of Wallpapers II-19
Based on Raw Materials Used II-19
Based on Finish and Texture II-19
Pre-finished Wall Papers II-19
Vinyl Wall Papers II-19
Smooth Vinyls/Flat Vinyl Wall Coverings II-19
Blown Vinyls II-19
White Wall Papers II-19
Embossed Coverings II-19
Wood Chip II-20
Rice Paper and Parchment Wallpaper II-20
Fiber Wallpaper II-20
Glass Textile Wall Coverings II-20
Underliner II-20
Cork and Cork Veneer II-20
Other Wallpapers II-20
Borders II-20
Children’s Designs II-21
Architectural Papers II-21
Paints II-21
Architectural coatings and Interior Paints II-21
Interior Paints II-21
Types of Interior Paints II-21
Latex paints II-21
Alkyd (Oil) Paints II-21
Enamels II-21
Gloss II-22
Special Paints and Coatings II-22
Characteristics of Interior Paints II-22
Finishes II-22
Factors for Consideration II-23
More than Just Wall Décor- The Present Day Paints II-23
Waterproofing Paints II-23
Fighting Mildew II-23
Reflecting Heat II-24
Glowing Colors II-24
Chalkboard Paints II-24
Wall Paneling II-24

6. Product Introductions/Innovations II-25
OMNOVA Launches Commercial Wallcoverings under BOLTA® Portfolio II-25
OMNOVA Launches Contract Wallcoverings under GENON® Series II-25
OMNOVA Solutions Unveils Genon One Wall Design Collection II-25
OMNOVA Solutions Introduces avantTM Contract Wallcovering Brand II-25
House Couturier Rolls out New KIKU Wallpaper Range II-26
Solvite Introduces Feature Wall Ready Mixed Adhesive II-26
OMNOVA Solutions Launches Three TOWER Wallcovering Patterns II-26
OMNOVA Solutions Unveils Juno Pattern of Essex Wallcoverings II-26
Vescom Plans Introduction of Three Wallcoverings II-26
OMNOVA Introduces ECORE Advanced Wall Technology II-27
Solvite Unveils Kitchen and Bathroom Adhesive II-27
Zoffany Introduces Elementi Range of Contract Wallcoverings II-27
P&G Tests Wall Finishes Line II-27
Brewster Launches New WallPops! Interior Decorating Product II-27
Degussa Develops CCFlex, Ceramic Wall Covering II-28
Muraspec Unveils Large Print Colorways and Designs for 2007
Wallcoverings II-28
Muraspec Launches Colorways and Designs for Autumn Collection II-29
House Couturier Introduces Latest line of Modern Wallpapers II-29
House Couturier Launches Couture Art Collection on Fabrics and
Wallpapers II-29
Cotto Studio Introduces a New Range of Artificial Sandstone Tiles II-30
Crossville Unveils Latest Character Series of Porcelain Stone
to Suite Urban Taste II-30
Zinsser Launches Superior Quality SureGrip® Wallcovering
Adhesives II-30
Zinsser Launches New Wallpaper Installation System II-30
Zinsser Launches SureGrip® Wallcovering and Seam Adhesives II-31
Mod Green Rolls Out New Vinyl-Free Wallpaper and Organic
Cotton Fabric II-31
Saint-Gobain to Introduce New Glass Tiles, SGG FEELING II-31
Muraspec Launches Solaris, New Wallcovering Designs II-31
Duron Introduces New Signature Select Interior Acrylic Gloss
Enamel II-32
Parkland Develops PLAS-TEX® PolyWall and SpectraTile™ II-32
Color Blox Mosaics Launched by Crossville II-32
STICK & GO Launches Self-Adhesive Wall Tile II-33
Iron Wall Introduces New Line of Wall Coverings II-33
Fabricmate Wall Coverings II-33
Sherwin-Williams Introduces ProClassic XP Alkyd Semi-Gloss II-33
Rust-oleum Introduces New Line of High Performance Coatings II-33
Benjamin Moore Launches Pristine Eco Spec Interior Latex Flat II-33
AFM Safecoat Introduces Safecoat Eggshell II-33
Innovations in Wallcoverings Turns to Japanese Organics II-33
TASSOGLAS Unveils Glass Textile Wall Coverings II-34
Hollingsworth & Vose Co. Launches WallTek Line of Wall
Covering Substrates II-34
FLEXCO Introduces FlexTuft Rubber Tiles II-34
Just Imagine! Wallpaper Line from Eisenhart Wallcoverings II-34
Cooley Introduces DreamScape™ Wall Covering Substrates II-34
Crossville Unveils Savoy Wall Tile Range II-34
Crossville Expands Color Range Offered in the Empire Series Tiles II-34
Crossville Introduces Ecofriendly Tiles GeoStone EcoCycle™ II-35
Crossville Launches a New Brand Crossville® II-35
H&R Johnson Launches New Range of Wall Tiles II-35
H&R Johnson Expands Wall and Border Tile Offerings II-35
Hollingsworth & Vose Company Unveils Residential Wall Coverings II-35

7. Product Introductions In The Recent Past II-36
New Wallpaper to Shield EM Waves II-36
Crossville Unwraps New Americana Series II-36
IHDG Presents Imperial Visions II-36
Crossville Debuts Two New Recycled Tiles II-36
New Cove Base Tiles from Crossville II-36
IHDG Offers Anaglypta II-36
OMNOVA Expands its LANARK® Series II-37
OMNOVA Adds Two New Patterns in ESSEX™ Line II-37
Arrival of Two New Pattern in GENON® II-37
New Patterns in TOWER® Wall Covering II-37
Marazzi Introduces Casali Glazed Ceramic Tiles II-37
Sherwin Reveals Latex Flat Interior Paints II-37
IHDG Inc Launches “A Kitchen So Beautiful” Collection II-37
Imperial Home Décor Group Introduces Kitchen Wall coverings,
Garden Oasis II-38
Takenaka Join Hands with Isamu Paint to Launch New Wall Paints II-38
Imperial Home Décor Group (IHDG) Unveils Raymond Waites
Kitchen and Bathroom Wall coverings II-38
Lowe’s Home Improvement Warehouse Launches eclectic collection II-38
Imperial Introduces New Collections II-38
Koroseal® Wall coverings Introduces Gridlock® II-39
Versa Introduces New Collection of Green Wall Coverings - N’Viro II-39
Blumenthal Launches Eco-Friendly Fiber Wall Coverings II-39
Maya Romanoff Introduces Eco Collection Wall Coverings II-39
Belgravia Wall coverings Launches ITALIA ROMA, MATRIX collections II-39
Victrex Debuts New Collections II-39
Koroseal Introduces Streamline Collection II-40
MHS Grants License to Blue Mountain Wall Coverings II-40
Valspar Unveils New Line of Paint II-40
Boeing Phantom Works Announces Development of Sound Proof
Wallpaper II-40
Imperial Home Decor Group Debuts Custom Collection Wallpapers II-40
Imperial Introduces Walls My WayTM II-40
American Marazzi Presents Isola II-41
Southland Flooring Introduces Multipurpose Tile II-41
National Allergy Supply Introduces the M-1 Additive Mold &
Mildew Inhibitor II-41
Computer Expressions Introduces CD Wallpaper II-41
Lowe Introduces New Series of Products II-41
Waverly Introduces New Range of Collections II-41
Composite Solutions Unveils Advanced Wallpapers II-42

8. Recent Industry Activity II-43
RJF Acquires Warner Wallcoverings II-43
Wavelock Acquires Yamato Chemical II-43
Riverside Acquires Anna French II-43
Imperial Chemical Picks up SJ Dixon & Son II-43
Linda Glantz to Unite with Flooring Gallery II-43
DecoFinish Re-awards Contract to TransMedia Group II-43
Flugger A/S to Shift Place of Operations II-44
Nitco Expands Business Horizon II-44
Koriukivka Paper Mill Cuts down Wallpaper Production II-44
Spenard Builders Acquires Curtis & Campbell and Wall Coverings
North II-44
The Riverside Acquires RPM’s Thibaut II-44
Sioen Industries Takes Over Richard Colorants II-45
OMNOVA Signs Distribution Agreement and Plans to Revive Essex™ II-45
Nitco Plans to Expand Operations II-45
Asian Granito to Establish a Wall Tiles Manufacturing Unit in
India II-45
H&R Johnson Plans To Make New Investments II-45
CTL To Enter SanitaryWare Production II-45
Sherwin/Duron Obtain Rights To Historic Charleston and
Carolina Low Country II-46
EXX, Inc. Acquires Assets of Sellers and Josephson, Inc II-46
Promethean plc Acquires Stake in Walker Greenbank II-46
Blue Mountain Wall Coverings Company Closes Knoxville
Distribution Center II-46
OMNOVA to Divest Commercial Wallcoverings Business II-46
RJF International Acquires Metro Wall Coverings II-47
Heritage Print Company Acquires Zen Wall Coverings II-47
Sherwin Williams Acquires Duron Inc II-47
Blue Mountain Acquires Imperial Home Decor Group II-47
Historic Charleston Foundation® Issues Manufacturing Rights to
Duron II-47
Koriukiv Increases Wall Paper Production II-47

9. Industry Activity in the Recent Past II-48
MMP Buys Florida Tile II-48
Walker Greenbank Acquires Sanderson & Sons II-48
Duron Acquires Exclusive Rights for “The Estate Of Colours™” II-48
Walker Greenbank Divests TWIL II-48
Atlas Concorde Announces Plans to Build a Plant II-48
Rako Announces Expansion Plans II-48
Designtex Merges with JM Lynne II-48
Wild Apple Licensing Join Hands with Wallquest II-49
WestPoint Stevens Joins Hands with Brewster Wall covering II-49
Duron Enters into Partnership with Professional Paint II-49
York Wall coverings Partners with Mattel and Radio Flyer II-49
F. Schumacher Acquires Decorators Walk’s Wall Covering Business II-49
Marazzi Builds Production Facility in Moscow Region II-49
Big Idea Develops New Series II-49
Walker Greenback Acquires Strines Textiles II-50
Steelcase Inc. Acquires Blumenthal Brothers, Inc. and Laue, Inc. II-50
York Wall coverings Inks a Deal with Weathervane Hill/Roth
Fabrics II-50
Sherwin Williams Teams Up with Martha Stewart II-50
Marbet pz Plans to Invest in Two Extrusion Lines II-51
Duron Enters Western Massachusetts Market II-51
IHDG to Conduct Business via the Cyber Gateway II-51
Celima Expands Production Facility II-51
Dal-Tile Announces Plans to Build New Plant II-51
Lantai Emas Announces Expansion Plans II-51
Lira Keramika Builds New Plant II-52
KHB Sells Two Production Plants II-52
Uralita Acquires Stake in Maristela II-52
Sun Earth Ceramics Acquires Stake in Two Foreign Companies II-52
Linsalata Capital Acquires Adorn II-52
Duron Paints and Wall coverings Buys Eberts Paints & Wall
coverings II-52
Three Firms Announce Plans to Merger II-52
Karen Beauchamp, design firm Cole & Son II-53
Mura-spec NA LLC Formed II-53
Imperial Contract Wall coverings Join Hands with LSI Wall
covering II-53
Duron Enters into Partnership with ServiceMagic.com II-53
CSFB Inks an Agreement with Polish Ministry of State Treasury II-53
Orient Ceramics to Expand Plant Capacity II-53
Grespania Increases Plant Capacity II-54
Kajaria Ceramics Promotes a New Company II-54
BSK Prestanov to Commission New Ceramic Tile Production II-54
Sanderson Proposes to Increase Market Share II-54
Imperial Home Décor Files for Bankruptcy II-54

10. Focus on Select Players II-55
Key Players in Ceramic Tile Market II-55
Crossville, Inc. (US) II-55
Dal-Tile Corporation (US) II-55
Emilceramica S.p.A (Italy) II-55
Grupo Porcelanite S.A. (Mexico) II-55
H & R Johnson Tiles Limited (UK) II-56
Internacional de Ceramica S.A. de C.V. (Mexico) II-56
Marazzi Group SpA (Italy) II-56
Key Players in Wallpaper Market II-56
Brewster Wall coverings Company (US) II-56
F. Schumacher & Company (US) II-56
Johns Manville (US) II-57
Omnova Solutions Inc. (US) II-57
Pacific Wallcoverings Limited (New Zealand) II-57
Seabrook Wall coverings Inc. (US) II-58
The Designtex Group (US) II-58
Key Players in Wall Panel Market II-58
Chesapeake Hardwood Products Inc. (US) II-58
Omega National Products (US) II-58
Key Players in Interior Paints Market II-58
Duron Inc. (US) II-58
The Sherwin-Williams Company (US) II-59

11. Global Market Perspective II-60
Table 13: World Recent Past, Current & Future Analysis for
Wall Coverings by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Middle East and Latin
America Markets Independently Analyzed by Annual Sales for the
Years 2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-60

Table 14: World Long-term Projections for Wall Coverings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-61

Table 15: World Historic Review for Wall Coverings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) II-62

Table 16: World 20-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Middle East and Latin America Markets for the Years 1991,
1997, 2007 & 2010 (includes corresponding Graph/Chart) II-63

Table 17: World Recent Past, Current & Future Analysis for
Wall Paper by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Middle East and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-64

Table 18: World Long-term Projections for Wallpaper by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-65

Table 19: World Historic Review for Wall Paper by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific, (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000in US$
Million (includes corresponding Graph/Chart) II-66

Table 20: World 20-Year Perspective for Wall Paper by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Middle East and Latin America Markets for the Years 1991,
1997, 2007 & 2010 (includes corresponding Graph/Chart) II-67

Table 21: World Recent Past, Current & Future Analysis for
Interior Paint by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Middle East and Latin
America Markets Independently Analyzed by Annual Sales for the
Years 2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-68

Table 22: World Long-term Projections for Interior Paint by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-69

Table 23: World Historic Review for Interior Paint by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 1991
through 2000 in US$ Million (includes corresponding
Graph/Chart) II-70

Table 24: World 20-Year Perspective for Interior Paint by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Middle East and Latin America Markets for the Years 1991,1997,
2007 & 2010 (includes corresponding Graph/Chart) II-71

Table 25: World Recent Past, Current & Future Analysis for
Wall Tiles by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Middle East and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-72

Table 26: World Long-term Projections for Wall Tiles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-73

Table 27: World Historic Review for Wall Tiles by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) II-74

Table 28: World 20-Year Perspective for Wall Tiles by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Middle East and Latin America Markets for the Years 1991,
1997, 2007 & 2010 (includes corresponding Graph/Chart) II-75

Table 29: World Recent Past, Current & Future Analysis for
Wall Panels by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Middle East and Latin America
Markets Independently Analyzed by Annual Sales for the Years
2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-76

Table 30: World Long-term Projections for Wall Panels by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) II-77

Table 31: World Historic Review for Wall Panels by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) II-78

Table 32: World 20-Year Perspective for Wall Panels by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Middle East and Latin America Markets for the Years 1991,
1997, 2007 & 2010 (includes corresponding Graph/Chart) II-79

III. MARKET

1. United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Table 33: US Market for Wall Coverings (2001-2010): Product
Segments Ranked by Growth - Wall Tile, Wallpaper, Wall
Panels, and Interior Paint (includes corresponding
Graph/Chart) III-1
Housing Slump to Impact Wall Coverings Market in 2007 and 2008 III-1
Table 34: Total Housing Starts in the US: 2002- 2007E (in
million) (includes corresponding Graph/Chart) III-2

Table 35: Total Existing Home Sales (Single-Family and
Condo/Co-op) in the US: 2002-2007E (in million) (includes
corresponding Graph/Chart) III-2

Table 36: Total New Home Sales in the US: 2002- 2007E (in
million) (includes corresponding Graph/Chart) III-3
Market Overview by Segment III-3
Wallpaper Market III-3
Issues and Trends in Wallpaper Market III-3
Kids Become the New Targets III-3
Designers’ Names Overtake Brand Equity III-3
Digital Printing- The New Age Solution III-4
Ceramic Tiles Market III-4
Imports and Exports III-5
Table 37: US Market for Ceramic Tiles (2000) - %
Contribution by Exporting Nation (includes corresponding
Graph/Chart) III-5

Table 38: US Import Market for Ceramic Tiles (2002) -
Contribution of Major Exporting Nations (includes
corresponding Graph/Chart) III-5
Demand Scenario III-6
Major End Use Sectors III-6
Consolidation Trends III-6
Paint Market in the US III-6
Specialty Coats are Order of the Day III-6
Premium Paints Gain Demand III-7
Consumer Interest Propels Interior Paint III-7
Demand in the US III-7
Barriers to Growth III-7
Big-Boxes Block Margin Growth III-7
Rising Raw Material Prices III-7
Growth in Size and Specialization III-7
Lead Paint Litigation III-8
Competition III-8
Differentiation Strategies of Paint Manufacturers III-8
Environmental and Societal III-8
Performance Enhancements III-8
Improvements in the Efficiency Value Chain III-8
Trends in Interior Architectural Paints Market III-8
Alternative Paint Technologies Gain Ground III-9
Environmental Regulation in the United States III-9
Regulatory Environment and Competitive Advantage III-10
Methods of Achieving Environmental Goals III-10
Select Players III-10
American Marazzi Tile III-10
Behr Process Corporation III-10
Brewster Wall coverings Company III-11
Chesapeake Hardwood Products Inc. III-11
Crossville, Inc. III-11
Dal-Tile Corporation III-11
Duron Inc. III-12
Florim USA III-12
F. Schumacher & Company III-12
Johns Manville III-12
Masco Corporation III-12
Omega National Products III-13
Omnova Solutions Inc. III-13
Seabrook Wall coverings Inc. III-13
The Designtex Group III-14
The Sherwin-Williams Company III-14
Historic Review III-14
Table 39: US Market for Wall Coverings (1991- 2000):
Product Segments Ranked by Growth - Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-14
Product Introductions/Innovations III-15
Product Innovations/Introductions in the Recent Past III-22
Recent Industry Activity III-28
Industry Activity in the Recent Past III-30
B.Market Analytics III-34
Table 40: US Recent Past, Current & Future Analysis for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tile, and Wall Panels Independently Analyzed by Annual
Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-34

Table 41: US Long-term Projections for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-34

Table 42: US Historic Review for Wall Coverings by Product
Segment - Wallpaper, Interior Paint, Wall Tile, and Wall
Panels Independently Analyzed by Annual Sales for the Years
1991 through 2000 in US$ Million (includes corresponding
Graph/Chart) III-35

Table 43: US 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991,1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-35

2. Canada III-36
A.Market Analysis III-36
Current and Future Analysis III-36
Table 44: Canadian Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth - Wall Tile, Wallpaper,
Wall Panels, and Interior Paint (includes corresponding
Graph/Chart) III-36
Market Overview III-36
Canadian Paint Market III-36
Historic Review III-36
Table 45: Canadian Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth - Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-37
Recent Industry Activity III-37
B.Market Analytics III-38
Table 46: Canadian Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales (*) for the Years 2001through 2010 in US$
Million (includes corresponding Graph/Chart) III-38

Table 47: Canadian Long-term Projections for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-38

Table 48: Canadian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-39

Table 49: Canadian 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales (*)
for Wallpaper, Interior Paint, Wall Tile, and Wall Panels
for the Years 1991, 1997, 2007 & 2010 (includes
corresponding Graph/Chart) III-39

3. Japan III-40
A.Market Analysis III-40
Current and Future Analysis III-40
Table 50: Japanese Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth - Wall Tile, Wall Panels,
Wallpaper, and Interior Paint (includes corresponding
Graph/Chart) III-40
Market Overview III-40
Japanese Wallpaper Market III-40
Idiosyncrasies III-40
Distribution System in Japanese Wallpaper Market III-41
PVC Wall Coverings Capture the Japanese Market III-41
Import Scenario III-41
Guidelines for New Entrants in Japanese Market III-42
Table 51: Japanese Wall Paper Market (2000) - % Share by
Product Type (includes corresponding Graph/Chart) III-42
Regulatory Environment in Japan III-42
Building Standard Law III-42
Specification Standards III-42
Performance Standards III-42
Certification of Wall coverings III-43
Authorized Certification Organizations III-43
Labeling of Wall Coverings III-43
(1) Legally Required Labeling III-43
(2) Voluntary Labeling based on Provisions of Law III-43
(3) Voluntary Industry Labeling III-43
Historic Review III-44
Table 52: Japanese Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth - Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-44
Product Innovation III-44
Recent Industry Activity III-45
B.Market Analytics III-45
Table 53: Japanese Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-45

Table 54: Japanese Long-term Projections for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-46

Table 55: Japanese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-46

Table 56: Japanese 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-47

4. Europe III-48
A.Market Analysis III-48
Current and Future Analysis III-48
Analysis of Wall Coverings Market by Geographic Region III-48
Table 57: European Market for Wall Coverings (2001-2010):
Geographic Regions Ranked by Growth - Rest of Europe,
Russia, UK, France, Italy, Germany, and Spain (includes
corresponding Graph/Chart) III-48
Analysis of Wall Paper Market III-48
Table 58: European Market for Wallpaper (2001-2010):
Geographic Regions Ranked by Growth - Rest of Europe,
Russia, France, Italy, Spain, Germany, and UK (includes
corresponding Graph/Chart) III-49
Analysis of Interior Paints Market III-49
Table 59: European Market for Interior Paints (2001-2010):
Geographic Regions Ranked by Growth - Rest of Europe, UK,
France, Germany, Russia, Italy, and Spain (includes
corresponding Graph/Chart) III-49
Analysis of Wall Tiles Market III-49
Table 60: European Market for Wall Tiles (2001-2010):
Geographic Regions Ranked by Growth - Russia, Rest of
Europe, Spain, Italy, France, UK, and Germany (includes
corresponding Graph/Chart) III-50
Analysis of Wall Panels Market III-50
Table 61: European Market for Wall Panels (2001- 2010):
Geographic Regions Ranked by Growth - Russia, Rest of
Europe, Spain, UK, Italy, France, Germany (includes
corresponding Graph/Chart) III-50
Analysis of Wall Coverings Market by Product Segment III-51
Table 62: European Market for Wall Coverings: Product
Segments Ranked by Growth - Wall Tile, Wall Panels,
Wallpaper, and Interior Paint (includes corresponding
Graph/Chart) III-51
Market Overview III-51
Table 63: EU Ceramic Tiles Market - Quantitative Market
Shares of Various Countries (includes corresponding
Graph/Chart) III-52
Historic Review III-52
Analysis of Wall Coverings Market by Geographic Region III-52
Table 64: European Market for Wall Coverings (1991-2000):
Geographic Regions Ranked by Growth - Spain, Rest of
Europe, UK, Italy, France, Germany and Russia (includes
corresponding Graph/Chart) III-52
Analysis of Wall Paper Market III-52
Table 65: European Market for Wallpaper (1991-2000):
Geographic Regions Ranked by Growth - Rest of Europe,
Spain, Italy, Russia, UK, Germany, and France (includes
corresponding Graph/Chart) III-53
Analysis of Interior Paints Market III-53
Table 66: European Market for Interior Paints (1991-2000):
Geographic Regions Ranked by Growth - UK, France, Spain,
Italy, Rest of Europe, Germany and Russia (includes
corresponding Graph/Chart) III-53
Analysis of Wall Tiles Market III-53
Table 67: European Market for Wall Tiles (1991-2000):
Geographic Regions Ranked by Growth - France, Rest of
Europe, UK, Germany, Spain, Italy, and Russia (includes
corresponding Graph/Chart) III-54
Analysis of Wall Panels Market III-54
Table 68: European Market for Wall Panels (1991- 2000):
Geographic Regions Ranked by Growth - UK, Rest of Europe,
France, Russia, Germany Spain, and Italy (includes
corresponding Graph/Chart) III-54
Analysis of Wall Coverings Market by Product Segment III-54
Table 69: European Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth - Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-55
B.Market Analytics III-55
Table 70: European Recent Past, Current & Future Analysis
for Wall Coverings by Geographic Region - France, Germany,
United Kingdom, Italy, Spain, Russia and Rest of Europe
Markets Independently Analyzed by Annual Sales for the Years
2001 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-55

Table 71: European Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-56

Table 72: European Long-term Projections for Wall Coverings
by Geographic Region - France, Germany, United Kingdom,
Italy, Spain, Russia and Rest of Europe Markets
Independently Analyzed by Annual Sales for the Years 2011
through 2015 in US$ Million (includes corresponding
Graph/Chart) III-57

Table 73: European Long-term Projections for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-58

Table 74: European Historic Review for Wall Coverings by
Geographic Region - France, Germany, United Kingdom, Italy,
Spain, Russia and Rest of Europe Markets Independently
Analyzed by Annual Sales for the Years 1991 through 2000 in
US$ Million (includes corresponding Graph/Chart) III-59

Table 75: European Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-59

Table 76: European 20-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown for Value Sales for
France, Germany, United Kingdom, Italy, Spain, Russia and
Rest of Europe Markets for the Years 1991, 1997, 2007 &
2010 (includes corresponding Graph/Chart) III-60

Table 77: European 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown for Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-61

4a. France III-62
A.Market Analysis III-62
Current and Future Analysis III-62
Table 78: French Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth - Wall Tile, Wallpaper,
Wall Panels, and Interior Paint (includes corresponding
Graph/Chart) III-62
Historic Review III-62
Table 79: French Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth - Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-62
Recent Industry Activity III-63
B.Market Analytics III-63
Table 80: French Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-63

Table 81: French Long-term Projections for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-64

Table 82: French Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-64

Table 83: French 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-65

4b. Germany III-66
A.Market Analysis III-66
Current and Future Analysis III-66
Table 84: German Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth - Wall Tile, Wall Panels,
Wallpaper, and Interior Paint (includes corresponding
Graph/Chart) III-66
Historic Review III-66
Table 85: German Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth -Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-66
Market Overview III-67
Ceramic Tile Market III-67
Exports and Imports III-67
Regulatory Environment in Germany III-67
Product Development III-67
B.Market Analytics III-68
Table 86: German Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-68

Table 87: German Long-term Projections for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-69

Table 88: German Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-69

Table 89: German 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-70

4c. United Kingdom III-71
A.Market Analysis III-71
Current and Future Analysis III-71
Table 90: UK Market for Wall Coverings (2001-2010): Product
Segments Ranked by Growth -Wall Tile, Wall Panels,
Wallpaper, and Interior Paint (includes corresponding
Graph/Chart) III-71
Market Overview III-71
Wallpaper Market III-71
Distribution Networks III-72
International Trade in the UK Wallpaper Market III-72
Consolidation Trends III-72
Market Drivers III-72
Ceramic Tile Market III-73
Competition III-73
Regulatory Environment III-73
Legislation III-73
VOC Legislation III-73
The (EU) Biocidal Products Directive (BPD) III-73
UK- Climate Change Levy Agreement III-74
Recitals III-74
Effect of Regulation III-75
UK Regulatory Environment-Paints III-75
Key Players III-75
H & R Johnson Tiles Limited III-75
Walker Greenback Plc III-75
Historic Review III-75
Table 91: UK Market for Wall Coverings (1991-2000): Product
Segments Ranked by Growth -Interior Paint, Wall Panels,
Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-76
Product Introductions/Innovations III-76
Recent Industry Activity III-79
Industry Activity in the Recent Past III-79
B.Market Analytics III-80
Table 92: UK Recent Past, Current & Future Analysis for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tile, and Wall Panels Independently Analyzed by Annual
Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-80

Table 93: UK Long-term Projections for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 2011 through 2015 in US$ Million III-81

Table 94: UK Historic Review for Wall Coverings by Product
Segment - Wallpaper, Interior Paint, Wall Tile, and Wall
Panels Independently Analyzed by Annual Sales for the Years
1991 through 2000 in US$ Million (includes corresponding
Graph/Chart) III-81

Table 95: UK 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-82

4d. Italy III-83
A.Market Analysis III-83
Current and Future Analysis III-83
Table 96: Italian Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth -Wall Tile, Wallpaper,
Wall Panels, and Interior Paint (includes corresponding
Graph/Chart) III-83
Market Overview III-83
Ceramic Tile Market III-83
Key Players III-84
Emilceramica S.p.A III-84
Marazzi Group SpA III-84
Historic Review III-84
Table 97: Italian Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth -Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-84
Industry Activity in the Recent Past III-85
B.Market Analytics III-85
Table 98: Italian Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-85

Table 99: Italian Long-term Projections for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-86

Table 100: Italian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-86

Table 101: Italian 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-87

4e. Spain III-88
A.Market Analysis III-88
Current and Future Analysis III-88
Table 102: Spanish Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth -Wall Tile, Wall Panels,
Wallpaper, and Interior Paint (includes corresponding
Graph/Chart) III-88
Market Overview III-88
Ceramic Tile Markets III-88
Historic Review III-89
Table 103: Spanish Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth -Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-89
Industry Activity in the Recent Past III-89
B.Market Analytics III-90
Table 104: Spanish Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-90

Table 105: Spanish Long-term Projections for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-90

Table 106: Spanish Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-91

Table 107: Spanish 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-91

4f. Russia III-92
A.Market Analysis III-92
Current and Future Analysis III-92
Table 108: Russian Market for Wall Coverings (2001-2010):
Product Segments Ranked by Growth - Wall Tile, Wall Panels,
Wallpaper, and Interior Paint (includes corresponding
Graph/Chart) III-92
Market Overview III-92
Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-92
Competitive Scenario III-93
Historic Review III-93
Table 109: Russian Market for Wall Coverings (1991-2000):
Product Segments Ranked by Growth -Interior Paint, Wall
Panels, Wall Tile, and Wallpaper (includes corresponding
Graph/Chart) III-93
Recent Industry Activity III-94
Industry Activity in the Recent Past III-94
B.Market Analytics III-94
Table 110: Russian Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tile, and Wall Panels Independently Analyzed by
Annual Sales for the Years 2001 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-94

Table 111: Russian Long-term Projections for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-95

Table 112: Russian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-95

Table 113: Russian 20-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tile, and Wall Panels for
the Years 1991, 1997, 2007 & 2010 (includes corresponding
Graph/Chart) III-96

4g. Rest of Europe III-97
A.Market Analysis III-97
Current and Future Analysis III-97
Table 114: Wall Coverings Market in Rest of Europe
(2001-2010): Product Segments Ranked by Growth - Wall Tile,
Wallpaper, Wall Panels, and Interior Paint (includes
corresponding Graph/Chart) III-97
Historic Review III-97
Table 115: Wall Coverings Market in Rest of Europe
(1991-2000): Product Segments Ranked by Growth - Interior
Paint, Wall Panels, Wall Tile, and Wallpaper (includes
corresponding Graph/Chart) III-97
Regional Market Overview III-98
Turkey III-98
Ceramic Tile Market III-98
Portugal III-98
Regulatory Environment III-98
Regulations Pertaining to Paints in Netherlands III-98
Key Players III-98
Ege Seramik San. ve Ticaret A.S (Turkey) III-98
Toprak Seramik Tile (Turkey) III-98
Product Launches III-98
Recent Industry Activity III-99
Industry Activity in the Recent Past III-99
B.Market Analytics III-100
Table 116: Rest of Europe Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tile, and Wall Panels Independently
Analyzed by Annual Sales for the Years 2001 through 2010 in
US$ Million (includes corresponding Graph/Chart) III-100

Table 117: Rest of Europe Long-term Projections for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tile, and Wall Panels Independently Analyzed by Annual
Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-101

Table 118: Rest of Europe Historic Review for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-101

Table 119: Rest of Europe 20-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tile, and Wall
Panels for the Years 1991, 1997, 2007 & 2010 (includes
corresponding Graph/Chart) III-102

5. Asia Pacific III-103
A.Market Analysis III-103
Current and Future Analysis III-103
Table 120: Wall Coverings Market in Asia-Pacific
(2001-2010): Product Segments Ranked by Growth -Wall Tile,
Interior Paint, Wall Panels, and Wallpaper (includes
corresponding Graph/Chart) III-103
Historic Review III-103
Table 121: Wall Coverings Market in Asia-Pacific
(1991-2000): Product Segments Ranked by Growth -Interior
Paint, Wall Panels, Wall Tile, and Wallpaper (includes
corresponding Graph/Chart) III-103
Regional Market Overview III-104
China III-104
Building Materials Market - An Overview III-104
Factors Influencing Growth III-104
Interior Décor Market - Consumption Patterns III-104
The Ceramics Scenario III-104
Wallpaper - Regaining Foothold III-104
India III-105
Wall Paper Market III-105
Ceramic Tiles Market in India III-105
Architectural Paint Market in India III-105
Consolidation Trends III-106
Indonesia III-106
Ceramic Tile Market III-106
The Players III-106
Philippines III-106
Bangladesh III-107
Pakistan III-107
Thailand III-107
Ceramic Tiles Market III-107
Leading Players III-107
Table 122: Thai Market for Ceramic Tiles: Market Shares
of Production Capacity by Producers for 2002, 2003 and
2004 for Cementhai Ceramics Co., DCC, Thai-German Ceramic
Industry Plc, Union Mosaic Industry Plc and Royal Ceramic
Industry (includes corresponding Graph/Chart) III-108
Key Players in the Asia-Pacific Wall Coverings Market III-108
Cementhai Ceramics Co., Ltd. (Thailand) III-108
Dynasty Ceramic Public Company Limited (Thailand) III-108
Eagle Brand Holdings Limited (Singapore) III-108
H and R Johnson (India) Ltd (India) III-109
Nitco Tiles (India) III-109
Pacific Wall Coverings Limited (New Zealand) III-109
Thai-German Ceramic Industry Public Company Limited (Thailand) III-109
The Royal Ceramic Industry Public Co., Ltd. (Thailand) III-109
The Union Mosaic Public Company Ltd. (Thailand) III-110
Product Launches in the Recent Past III-110
Recent Industry Activity III-110
Industry Activity in the Recent Past III-111
B.Market Analytics III-112
Table 123: Asia-Pacific Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tile, and Wall Panels Independently
Analyzed by Annual Sales for the Years 2001 through 2010 in
US$ Million (includes corresponding Graph/Chart) III-112

Table 124: Asia-Pacific Long-term Projections for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tile, and Wall Panels Independently Analyzed by Annual
Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-113

Table 125: Asia-Pacific Historic Review for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-113

Table 126: Asia-Pacific 20-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tile, and Wall
Panels for the Years 1991, 1997, 2007 & 2010 (includes
corresponding Graph/Chart) III-114

6. Middle East III-115
A.Market Analysis III-115
Current and Future Analysis III-115
Table 127: Wall Coverings Market in the Middle East
(2001-2010): Product Segments Ranked by Growth - Wall Tile,
Wall Panels, Interior Paint, and Wallpaper (includes
corresponding Graph/Chart) III-115
Historic Review III-115
Table 128: Wall Coverings Market in the Middle East
(1991-2000): Product Segments Ranked by Growth - Interior
Paint, Wall Panels, Wall Tile, and Wallpaper (includes
corresponding Graph/Chart) III-115
B.Market Analytics III-116
Table 129: Middle East Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tile, and Wall Panels Independently
Analyzed by Annual Sales for the Years 2001 through 2010 in
US$ Million (includes corresponding Graph/Chart) III-116

Table 130: Middle East Long-term Projections for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tile, and Wall Panels Independently Analyzed by Annual
Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-116

Table 131: Middle East Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tile, and
Wall Panels Independently Analyzed by Annual Sales for the
Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-117

Table 132: Middle East 20-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tile, and Wall
Panels for the Years 1991, 1997, 2007 & 2010 (includes
corresponding Graph/Chart) III-117

7. Latin America III-118
A.Market Analysis III-118
Current and Future Analysis III-118
Table 133: Wall Coverings Market in Latin America
(2001-2010): Product Segments Ranked by Growth - Wall Tile,
Wall Panels, Interior Paint, and Wallpaper (includes
corresponding Graph/Chart) III-118
Key Players III-118
Grupo Porcelanite S.A. (Mexico) III-118
Internacional de Ceramica S.A. de C.V. (Mexico) III-119
Historic Review III-119
Table 134: Wall Coverings Market in Latin America
(1991-2000): Product Segments Ranked by Growth - Interior
Paint, Wall Panels, Wall Tile, and Wallpaper (includes
corresponding Graph/Chart) III-119
B.Market Analytics III-120
Table 135: Latin America Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tile, and Wall Panels Independently
Analyzed by Annual Sales for the Years 2001 through2010 in
US$ Million (includes corresponding Graph/Chart) III-120

Table 136: Latin America Long-term Projections for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tile, and Wall Panels Independently Analyzed by Annual
Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-120

Table 137: Latin America Historic Review for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tile,
and Wall Panels Independently Analyzed by Annual Sales for
the Years 1991 through 2000 in US$ Million (includes
corresponding Graph/Chart) III-121

Table 138: Latin America 20-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tile, and Wall
Panels for the Years 1991, 1997, 2007 & 2010 (includes
corresponding Graph/Chart) III-121

IV. COMPETITIVE LANDSCAPE




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