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China's Mobile Game Market and Industry Chain Study, 2004-2005 (Chinese Version)
Research In China, June 2005, Pages: 180
1. Mobile Game Overview
1.1 Definitions
1.2 Mobile game classification
1.3 Mobile game characteristics
2. Mobile Game Market Status and Trends
2.1 Global market
2.2 Japan and South Korea
2.2.1 Japan
2.2.2 South Korea
2.3 Europe and the U.S.A
2.3.1 Europe
2.3.2 U.S.A
2.4 Mobile Game in China
2.4.1 Number of mobile phone subscribers and mobile gamers
2.4.2 Online Game Market
2.4.3 Mobile game market scale
2.4.4 Current development phase and future trends
2.5 Main factors affecting mobile game development
3. Analysis on Mobile Game Industry Value Chain in China
3.1 Composition of mobile game industry chain
3.1.1 Operators
3.1.2 Mobile game service providers
3.1.3 Mobile game developers
3.1.4 Mobile gamers
3.1.5 Mobile phone manufacturers
3.1.6 Distribution channel
3.1.7 Mobile game related technology providers
3.2 Market performance of main SPs and their major products
3.2.1 SMS games
3.2.2 WAP games
3.2.3 IVR games
3.2.4 JAVA/BREW games
3.2.5 Online games
3.3 Main CPs and their products
3.3.1 Lvfanqie Co., Ltd.
3.3.2 Memestar
………………………
3.3.25 E-Bear Digital Mobile Software Inc.
4. Investment Analysis on Mobile Game Industry in China
4.1 Industry environment
4.1.1 National policies
4.1.2 Operators' policies
4.2 SWOT analysis on mobile game industry in China
4.3 Main investment institutions in mobile game industry in China
4.4 Revenue growth of mobile game industry in China
5. Competition Analysis on Mobile Game Market
5.1 General competition pattern
5.2 Operator's marketing strategies and competition status
5.2.1 Marketing and development strategies of China Mobile
5.2.2 Marketing and development strategies of China Unicom
5.2.3 Mobile game market scale and segmentation of China Mobile
5.2.4 Mobile game market scale and segmentation of China Unicom
5.2.5 Preinstalled mobile games on the Web Portal of China Mobile
5.2.6 Preinstalled games on the Web Portal of China Unicom
5.3 Market strategies and competition status of major SPs
5.4 Mobile game promotion channel and mobile game websites
5.4.1 Major mobile game promotion channels
5.4.2 Major mobile game websites
6. Analysis on Mobile Game Products
6.1 Embedded games on mobile phones
6.2 Downloadable mobile games
6.3 Mobile game technology platform and development trends
6.4 Mobile games development
6.5 Mobile game chips development
7. Mobile Gamer Survey
7.1 Players structure
7.1.1 By gender
7.1.2 By age
7.1.3 By education degree
7.1.4 By profession
7.1.5 By monthly income
7.2 Mobile phone penetration rate
7.3 mobile games download channels
7.4 Time and place of playing games
7.5 Average time spent on playing downloaded mobile games per week
7.6 Fees
7.7 User demand and preferences
8. Research Conclusions and Investment Suggestions
8.1 Conclusions
8.2 How to invest in mobile game industry
8.3 Operating modes and market strategies of mobile game firms
8.3.1 Operating modes
8.3.2 Market strategies
8.4 Mobile game products orientation and user orientation
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