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China Online
eMarketer, June 2006, Pages: 24
There are over 111 million Internet users in China. But, in spite of a red-hot economy, growing e-commerce in China has proved to be slow going. A huge target of Internet users alone is not enough. Because the use of credit cards is not widespread, the simple act of paying for goods online is still a barrier e-tailers must overcome.
Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.
The China Online report addresses the perplexing question of how to do business online in one of the largest and most complex economies in the world.
There is no question that China represents a huge potential online market, but e-commerce is currently hamstrung on several fronts, ranging from a cash-centric society to geographic limitations for deliveries. Due to the country's lack of freedoms and censorship laws, there are also moral questions to be addressed.
There are big opportunities, however, particularly for global companies that can think and execute locally.
Key questions the 'China Online' report answers:
- How big is the Chinese e-commerce market Ð and what is its potential?
- What are the barriers that e-tailers must overcome?
- What search engines do Chinese users use most?
- Why, in such a huge market, are many sellers thinking local?
- Why is the online dating category succeeding online in China?
- What is the broadband penetration rate in China?
- How big will the m-commerce market be in China and why is it so important to e-commerce development?
- And many more
The China Online report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future.
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