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Online Travel in the US: Pursuing Customer Loyalty
eMarketer, June 2006, Pages: 24
Due to a challenging economic environment and a maturing travel market, the rate of US online travel sales growth is declining. Nevertheless, this year online leisure/unmanaged business travel sales will reach $78 billion up 20% over last year and online corporate sales will be in the neighborhood of $37 billion. Not bad for a slowdown.
Attention: Advertising Agencies, Destination Marketers, Airlines, Hotels, Car Rental Chains, On and Offline Travel Agencies, Consultants and Technology Vendors.
The Online Travel in the US report analyzes the impact of inevitable market maturation and outside economic forces on one of the most successful online categories.
While the outlook for online travel remains fairly strong, total sales will grow by less than 20% this year, a significant fall from the rates seen in recent years. Growth will continue to slow for the next three years.
Key questions the 'Online Travel in the US' report answers:
- How large is the market for online travel and how fast is it growing?
- How are online travelers demographically different from Internet users in general?
- How do consumers plan and book travel on the Internet?
- What technology and social trends are shaping the online travel marketplace?
- And many more
The Online Travel in the US report aggregates the latest data from travel, marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future.
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