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Make-up in the United States 2007
Mintel, April 2007, Pages: 101
Consisting of face, lip and eye makeup, purchases in the market for makeup are largely driven by Baby Boomers’ desire to maintain a youthful appearance, as well as by teens and tweens seeking to enhance their personal appearance. The market consists of products across a wide range of price points, from prestige lines sold exclusively through department stores, to private label products with upscale appeal.
This report offers in-depth analysis and discussion of the following topics:
- How manufacturers and retailers have reached out to ethnic consumers to broaden the consumer base. The research unveils which kinds of positioning claims best attract the attention of these consumers.
- How sales of anti-aging products are driving makeup sales with consumers over 45, but may also be able to capture attention from younger consumers with modified positioning.
- How drug stores are vying to become the retailer of choice for brand name products as well as private label prestige products. This is especially important as department store consolidation has taken its toll on sales of upscale brands like Estée Lauder and Elizabeth Arden.
- How manufacturers are meeting consumers’ desire for natural products through a number of methods, such as incorporating botanical, herbal, and mineral-based formulas.
- Through proprietary surveys of adult and teen women, the report analyzes what women buy and the attributes that female consumers look for in makeup products, as well as their attitudes towards the category.
Additionally, this report explores the direction in which the makeup market is heading.
The retail makeup market is defined as incorporating all color cosmetics for women.
This represents three main categories:
- Face makeup (foundation, face powder, and blushers/rouge)
- Eye makeup (eye shadows, eyeliners, eyebrow pencils, and mascara)
- Lip makeup (lipstick, lip glosses, lip pencils, pots and palettes)
Cosmeceuticals are also discussed. This is an industry term referring to any crossover product that combines cosmetics with a pharmaceutical ingredient, such as facial makeup that contains a moisturizing agent as well as a sunscreen.
Excluded from this report are nail-care products and accessories (e.g. cuticle cream, buffers, French manicure, false nails and nail implements). Body-glitter products are also outside the scope of this report, and duty-free sales are not included.
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US top ten eye makeup, facial makeup and lip cosmetics brands, top eight nail polish brands, top five women's perfume and cologne brands, and top five men's shaving lotion and cologne brands, ranked by sales in dollars through drug stores in 2000
US number one selling prestige face treatment product in the sub-segments of acne treatment, age specialists, eye products, facial cleansers, facial exfoliators, facial moisturizers, makeup remover, facial masks, oil / shine control, men's shaving pr
Netherlands market size for lip makeup ( lipstick / lip liner ) forecast for 2002 to 2006 as sales in US dollars
US eye makeup market size forecast for 2002 to 2006 as sales in dollars
Asia color cosmetics market size as sales in US dollars for 1995 and 1999, with sales breakdown for facial and eye makeup, lip and nail products
US ranked market size for facial and eye makeup, and lip and nail products in dollars for 2001, with percent sales change for the period 1997 to 2001
Mexico market size for facial, eye and lip makeup as sales in US dollars from 1995 through 1999
Brazil market size for facial, eye and lip makeup as sales in US dollars from 1995 through 1999
US food, drug and mass merchandise store sales in dollars of skin fade / age bleach creams, facial moisturizers, facial makeup, eye makeup and lip cosmetics for the 52 weeks ending July 15, 2001, with percent change from the previous year
France lip makeup market size forecast for 2002 to 2006 by sales in US dollars
Germany lip makeup market size forecast for 2002 to 2006 as sales in US dollars
Italy lip makeup market size forecast as sales in US dollars from 2002 through 2006
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