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Couples and Travel in the United States
Mintel, Feb 2006, Pages: 98
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Data for this report
Abbreviations & terms
Abbreviations
Terms
Executive Summary
Couples without children travel more than the general population
Those aged 45-74 comprise the core of the market
Baby Boomers promise growth and warrant most attention
Younger couples are a smaller, but highly active market
Travel preferences and activity
International and domestic travel
Air travel
Car travel
Lodging
Demographic Overview
Relevant total demographics
Projected demographic changes by age
Figure 1: U.S. population, by age, 2000-10
Income by age
Figure 2: Median household income per household member, by age of householder, 2003
Marital status
Overview
Figure 3: Marital status, by age, 2003
Unmarried households
Figure 4: Unmarried opposite-sex households, by age, are shown in the following Figure.
Demographics of couples without children
Couples without children by age group
Figure 5: Distribution of married-couple households without children in the home, by age, 2005
Figure 6: Graph: Distribution of married-couple households without children in the home, by age, 2005
Couples without children by income groups
Figure 7: Incidence of domestic and overseas travel—couples without children, by household income, May 2004-May 2005
Figure 8: Travel activity in the last 12 months—couples without children, by household income, May 2004-May 2005
Figure 9: Distribution of married-couple households without children in the home, by household income, 2005
Figure 10: Graph: Distribution of married-couple households without children in the home, by household income, 2005
Couples without children by race/ethnicity
Figure 11: Distribution of married-couple households without children in the home, by race/ethnicity, 2005
Figure 12: Graph: Distribution of married-couple households without children in the home, by race/ethnicity*, 2005
Figure 13: Total U.S. population, by age, by race/Hispanic origin, 2005
Cohort groups
“Alex and Judith”: Affluent Empty Nesters
“Stan and Carole”: Upscale Middle-Aged Couples
“Brett & Tracey”: Hyperactive Newlyweds
“Ronnie & Debbie”: Working-class Couples
“Eric & Rachel”: Young, Married Starters
Travel Trends and Habits by Generations
Travel activity overview
Figure 14: Incidence of domestic and overseas travel—all households vs those without children, May 2004-May 2005
Figure 15: Travel spend and length of hotel stay—all households vs those without children, May 2004-May 2005
The big boom in Boomer travel
Swing generation continues to travel
Gen X and Echo Boomers—pre-family couples
Travel Preferences and Activity
Introduction
Seeking ideas for destinations
Figure 16: Use of travel magazines—couples without children, by age, December 2005
Figure 17: Use of travel magazines—couples without children, by household income, December 2005
Frequency of leisure travel that uses travel services
Figure 18: Frequency of leisure travel using travel services in the last 12 months—couples without children, by age and household income, December 2005
Destinations on most recent trip
Figure 19: New, return or multiple locations and type of location for last trip—couples without children, by age, December 2005
Destinations on trips during the past two years
Figure 20: New, return or multiple locations and types of locations for trips in the past two years—couples without children, by age, December 2005
Travel companions
Figure 21: Travel partners in leisure trips of last two years—all and couples without children, December 2005
Figure 22: Travel partners in the last two years—couples without children, by gender, December 2005
Figure 23: Travel partners on last leisure trip—couples without children, by age, December 2005
Frequency of travel with spouse
Figure 24: Number of trips with spouse or significant other—couples without children, by age, December 2005
Preferred types of vacations
Figure 25: General attitudes toward vacation & travel—married cohorts without children, May 2004-May 2005
Primary purpose of most recent trip
Figure 26: Primary purpose of the last trip—all and couples without children, December 2005
Figure 27: Primary purpose of the trips taken in the last two years—couples without children, by household income, December 2005
Activities during trips of past two years
Figure 28: Activities undertaken during trips tin the last two years—all and couples without children, December 2005
Preferences for short trips
Figure 29: Preference for short trips—couples without children, by age, December 2005
Figure 30: Have visited a theme park in the last 12 months—couples without children, by age, household income and cohorts, May 2004-May 2005
International and Domestic Travel Activity
Introduction
International vs. domestic travel
Figure 31: Preference for domestic vs foreign travel—couples without children, by age, household income and cohorts, May 2004-May 2005
International travel and flights in the last three years
Figure 32: Any foreign travel and foreign travel by plane in the last three years—all and couples without children, by number of trips, May 2004-May 2005
Figure 33: Any foreign travel in the last three years—couples without children, by age, household income and cohorts, May 2004—2005
Purpose of recent international travel
Figure 34: Purpose of last trip to a foreign country—all and couples without children, by cohorts, May 2004-May 2005
Type of accommodation during international travel
Figure 35: Lodging in a foreign country—all and couples without children, by cohorts, May 2004-May 2005
Popular international travel destinations
Figure 36: Destination for last trip to a foreign country—couples without children, by cohorts, May 2004-May 2005
Transportation to an international destination
Figure 37: Methods of transportation used for last trip taken to a foreign country—couples without children, by cohorts, May 2004-May 2005
Domestic travel
Incidence of domestic travel
Figure 38: Domestic travel in the last 12 months—all and couples without children, May 2004-May 2005
Figure 39: Domestic travel—couples without children, by age and household income, May 2004-May 2005
Nights spent away, domestic travel
Purpose of recent domestic travel
Figure 40: Motivations for domestic trip—couples without children, by cohorts, May 2004-May 2005
Air Travel
Figure 41: Domestic travel in the last 12 months and # of plane trips—couples without children, by age, household income and cohorts, May 2004-May 2005
Willingness to sacrifice time, convenience for low fares
Figure 42: Sacrificing convenience for savings in airfare—couples without children, by age, December 2005
Last-minute trips by plane
Figure 44: Last-minute trips by plane—couples without children, by age, December 2005
Figure 45: Last-minute trips by plane—couples without children, by household income, December 2005
Dedicated flights for those without children
Figure 46: Attitudes towards dedicated flights for those traveling without children—all and couples without children, December 2005
Figure 47: Attitudes towards dedicated flights for those traveling without children—couples without children, by age, December 2005
Figure 48: Attitudes towards dedicated flights for those traveling without children—couples without children, by household income, December 2005
Car Travel
Introduction
Vacation trips taken in personal cars
Fly vs. drive
Renting a vehicle for business or personal use
Figure 49: Vehicle rental in the last 12 months—couples without children, by age, household income and cohorts, May 2004-May 2005
Frequency of car rental
Figure 50: Vehicle rental in the last 12 months—couples without children, by age and household income, May 2004-May 2005
Last-minute trips by car
Figure 51: Last-minute trips by car—couples without children, by age, December 2005
Lodging
Choice of lodging, most recent domestic trip
Figure 52: Accommodations for last domestic trip—couples without children, by age, May 2004-May 2005
Figure 53: Accommodations for last domestic trip—couples without children, by household income, May 2004-May 2005
Figure 54: Accommodations for last domestic trip—couples without children, by cohorts, May 2004-May 2005
Extent of domestic hotel/motel usage
Figure 55: Incidence of staying in a hotel/motel in the last 12 months and length of stay—all and couples without children, May 2004-May 2005
Figure 56: Incidence of staying in a hotel/motel in the last 12 months and length of stay—couples without children, by age, May 2004-May 2005
Figure 57: Incidence of staying in a hotel/motel in the last 12 months and length of stay—couples without children, by household income, May 2004-May 2005
Hotels—just a place to sleep?
Figure 58: Hotels—just a place to sleep?—couples without children, by gender, December 2005
Figure 59: Hotels—just a place to sleep?—couples without children, by age, December 2005
Figure 60: Hotels—just a place to sleep?—couples without children, by household income, December 2005
Preferences for boutique hotels
Figure 61: Prefer boutique hotels rather than chains—couples without children, by gender, December 2005
Figure 62: Prefer boutique hotels rather than chains—couples without children, by age, December 2005
Figure 63: Prefer boutique hotels rather than chains—couples without children, by household income, December 2005
Loyalty to a particular hotel or hotel chain
Figure 64: Loyal to a particular hotel or hotel chain even if not the cheapest available?—couples without children, by age, December 2005
Figure 65: Loyal to a particular hotel or hotel chain even if not the cheapest available?—couples without children, by household income, December 2005
Interest in dedicated hotel areas for those without children
Figure 66: Would enjoy dedicated hotel areas for those traveling without children—all and couples without children, December 2005
Figure 67: Would enjoy dedicated hotel areas for those traveling without children—couples without children, by age, December 2005
Figure 68: Would enjoy dedicated hotel areas for those traveling without children—couples without children, by household income, December 2005
Figure 69: Have visited a resort in the last 12 months—couples without children, by age, household income and cohorts, May 2004-May 2005
Appendix: Trade Associations
Appendix: Simmons Cohort Definitions
Figure 70: Married couples cohorts
Figure 71: Single women cohorts
Figure 72: Single men cohorts
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