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PC Printers and Photo Printers in the United States
Mintel, March 2006, Pages: 107
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Rapid decline in average printer price
Single-function inkjets losing share to lasers, MFPs
Razor and blade business model at risk
Digital photography impacts ink sales
Five manufacturers dominate the market
Industry is heavy user of advertising and promotion
Traditional retail stores still dominate but Wal-Mart and Dell loom
Consumers are buying printers and printing more while spending less
Future trends and forecast:
Market Drivers
Hardware sales
PC penetration rising
Figure 1: Unit sales*, average price, and household penetration of PCs, 2000-05
Average price of printers declining
Figure 2: PC printers, average factory sale price per unit, 2000-05
Color lasers and MFPs now an option for home and SOHO users
Home networks to lower volume sales, increase average price
Household income
Figure 3: Printer penetration by income, May 2004-May 2005
Figure 4: Distribution of households, by income, 1999 and 2005
Printer penetration by age group
Figure 5: Printer penetration, by age, May 2004-May 2005
Figure 6: U.S. population, by age, 2000-10
Ink consumption and broadband access
Figure 7: U.S. broadband household projections, 2000-10
Digital camera penetration increasing
Figure 8: Total digital camera unit sales, and household penetration, 2000-05
Figure 9: Digital still camera ownership and average number of pictures taken, by age, May 2004-May 2005
Competition from professional photo printing
Figure 10: Digital camera prints, by method, 12 months ending July 2004 and July 2005
SOHOs increasing
Market Size and Trends
Figure 11: Total U.S. factory sales of PC printers, at current and constant prices, 2000-05
Figure 12: Graph: Total U.S. factory sales of PC printers, at current and constant prices, 2000-04
Figure 13: Total U.S. factory sales of computer printers, by volume, 2000-05
Market Segmentation
Overview
Figure 14: Average factory price per unit, segmented by type, 2004 and 2005
Figure 15: Unit sales of PC & photo printers, segmented by type, 2004 and 2005
Figure 16: Sales of PC & photo printers, segmented by type, 2004 and 2005
Figure 17: Graph: Sales of PC & photo printers, segmented by type, 2005
Inkjet printers
Inkjet MFPs
Personal mono laser printers & mono laser MFPs
Color laser printers & color laser MFPs
Supply Structure
Foreign trade
Imports
Figure 18: Inkjet & laser printer imports, by value, 2000-05
Exports
Figure 19: Domestic printer exports, by value, 2000-05
Company and brand sales
Figure 20: Estimated manufacturer sales of PC & photo printers in the U.S., 2004 and 2005*
Figure 21: Graph: Estimated manufacturer sales of PC & photo printers in the U.S., 2005*
Figure 22: Brand bought for most recent printer purchase, February 2006
Figure 23: Brand bought for most recent printer purchase, by gender, February 2006
Figure 24: Brand bought for most recent printer purchase, by age, February 2006
Figure 25: Brand bought for most recent printer purchase, by household income, February 2006
Company profiles
Hewlett-Packard (HP)
Lexmark
Dell
Epson
Canon, USA
Advertising and Promotion
Figure 26: Advertising expenditures for selected printer brands, 2003 and 2004
Figure 27: Graph: Advertising expenditures for selected printer brands, 2004*
Companies and brands
Canon
Dell
Epson
Hewlett-Packard
Lexmark
Retail Distribution
Online vs. offline purchasing
Figure 28: Source of most recent printer purchased, by channel type, February 2006
Figure 29: Source of most recent printer purchased, by channel type, by age, February 2006
Figure 30: Source of most recent printer purchased, by channel type, by household income, February 2006
Retailer selection by demographics
Figure 31: Source of most recent printer purchased, by named retailer, February 2006
Figure 32: Source of most recent printer purchased, by named retailer, by household income, February 2006
Figure 33: Source of most recent printer purchased, by named retailer, by age, February 2006
Our retail store audits
Impressions of the printer department
Figure 34: Retail auditor’s first impressions of printer departments, for selected chain locations, January 2006
Merchandise sold with or near printers
Brands and pricing
Figure 35: Printer brands carried by major retailers, January 2006
Figure 36: Range of prices for printers for selected chain locations, January 2006
Promotions
Figure 37: Promotional activity for selected retail chains, January 2006
Printer types carried
Customer assistance
The Consumer
Introduction
PC & photo printer ownership
Figure 38: PC and printer ownership, by selected demographics, May 2004-May 2005
Printer ownership by type
Figure 39: Types of printers owned, by gender, February 2006
Figure 40: Types of printers owned, by age, February 2006
Other demographic factors impacting ownership of printers by type
Recent printer purchase
Figure 41: Printer purchases, by age, February 2006
Other demographic factors impacting purchase of printers
Reason for most recent printer purchase
Figure 42: Reason for most recent printer purchase, by gender, February 2006
Figure 43: Reason for most recent printer purchase, by age, February 2006
Figure 44: Reason for most recent printer purchase, by household income, February 2006
Decisive factors in printer purchases
Figure 45: Factors considered in most recent printer purchase, by gender, February 2006
Figure 46: Factors considered in most recent printer purchase, by age, February 2006
Figure 47: Factors considered for most recent printer purchase, by household income, February 2006
Price paid in most recent printer purchase
Figure 48: Printer spending, by selected demographics, February 2006
Printer uses
Figure 49: Printer uses, by gender, February 2006
Figure 50: Printer uses, by age, February 2006
Figure 51: Printer uses, by household income, February 2006
Trends in print volume
Figure 52: Annual change in print volume, by age, February 2006
Figure 53: Annual change in print volume, by household income, February 2006
Pages printed weekly
Figure 54: Average weekly printing volume, by gender, February 2006
Figure 55: Average weekly printing volume, by age, February 2006
Figure 56: Average weekly printing volume, by household income, February 2006
Printing habits
Figure 57: Printing habits, by age, February 2006
Figure 58: Graph: Ink/paper-saving habits, by age, February 2006
Figure 59: Printing habits, by household income, February 2006
Figure 60: Graph: Ink/paper-saving habits, by household income, February 2006
Figure 61: Printing habits, by race/ethnicity, February 2006
Competition from professional printers
Figure 62: Competition from professional printing services, by age, February 2006
Figure 63: Competition from professional printing services, by household income, February 2006
Figure 64: Competition from professional printing services, by race/ethnicity, February 2006
Opinions about photo printers
Figure 65: Opinions about photo printing, by gender, February 2006
Figure 66: Opinions about photo printing, by age, February 2006
Figure 67: Graph: Opinions about photo printing, by age, February 2006
Figure 68: Opinions about photo printing, by household income, February 2006
Figure 69: Opinions about photo printing, by race/ethnicity, February 2006
Summary
Future and Forecast
Future trends
Digital camera sales will peak
Figure 70: Digital camera sales, by units, 2004-06
Home printing will lose share to retail and online locations
Figure 71: Share of digital camera prints, by method, 2004-06
Competition for supplies sales will intensify
As prices fall, inkjets will lose share to laser devices
Wal-Mart and Dell will continue to exert pricing pressure
Market forecast
PC and photo printers
Figure 72: Forecast of total U.S. sales of PC and photo printers, at current and constant prices, 2005-10
Figure 73: Graph: Forecast of total U.S. sales of PC and photo printers, at current and constant prices, 2005-10*
Forecast Factors
Appendix: Trade Associations
Appendix: List of Sores Audited
Figure 74: Retail audit locations, by metro area
Appendix: Simmons Cohort Definitions
Figure 75: Married couples cohorts
Figure 76: Single women cohorts
Figure 77: Single men cohorts
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