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Families & Travel in the United States
Mintel, March 2006, Pages: 131
Introduction and Abbreviations
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Domestic travel spend shows steady growth
international spend rebounds sharply in 2003-04
High travel costs have negative impact
also, 23% receive no paid vacation
Hotels—budget supply falls, luxury rooms increase
Falling airfares boost demand, but not likely to last due to tight profit margin
Safety concerns have only short-term impact
Online travel bookings increase, but travel agents lead market
American Express leads market, but new online entrants compete
The Consumer: Who travels, why, how, where, and how much they spend
further insights on car rental and hotel brand loyalty
Suppliers need to develop segmented marketing
Future
Market Drivers
Cost of travel
Hotel costs
Figure 1: Hotel occupancy and average daily room rate, 2000-04
Figure 2: Breakdown of U.S. hotel rooms, by daily rate, 2000-04
Rental cars
Figure 3: Total U.S. car rental revenues, at current and constant prices, 1999-2004
Figure 4: Average weekly car rental rates in major U.S. markets, July 2004
Airfares
Figure 5: Total U.S. scheduled airline passenger revenue, at current and constant prices, 1999-2004
Figure 6: Average yield for U.S. passenger airlines, 1999-2004
Distribution of incomes
Figure 7: Median household income, 1994-2004
Figure 8: Distribution of U.S. households, by income, 1999 and 2004
Demographic trends—which households account for the most travel
Figure 9: Number of married and single U.S. households with children, by age, income, and race/ethnicity, 2005
Minority populations
Figure 10: Share of historical and projected U.S. population growth, by race/ethnicity, 2000-10
Vacation time
Figure 11: Employees with access to paid vacation and paid holidays, 1999-2005
Figure 12: Paid vacation days available to private sector employees, by average wage and geographical area, March 2005
Reasons for not taking a trip
Figure 13: Reasons for not traveling for leisure more often—parents with children in the household, by household income and Hispanic origin, December 2005
Safety fears
Market Size
Domestic travel
Figure 14: Domestic travel spending by families, 2001-04
Figure 15: Graph: Domestic travel spending by families, 2001-04
Figure 16: Total domestic leisure trips and domestic leisure trips with children, 1999-2004
Figure 17: Total overnight domestic leisure trips, 1999-2004
International travel
Figure 18: Spending on international leisure trips by U.S. residents traveling with children, 2001-04
Figure 19: Graph: Spending on international leisure trips by U.S. residents traveling with children, 2001-04
Figure 20: International leisure trips by U.S. residents, 1999-2004
Figure 21: International leisure trips by U.S. residents with children, 1999-2004
Figure 22: Spending on fares and travel-related expenses by U.S. citizens outside the United States, 1999-2004
Destinations visited
Figure 23: International destinations visited for leisure by U.S. residents, 1999-2004
Figure 24: Preliminary U.S. citizen air traffic, January-August 2005
Nights spent outside the U.S.
Figure 25: Average number of nights spent outside the U.S., 1999-2004
Supply Structure
Lack of family focus
Internet penetration and online travel bookings
Broadband penetration
Figure 26: U.S. broadband household projections, 2000-10
Figure 27: Internet activities*, May-November 2004
Figure 28: Means of booking air travel, U.S. outbound international travel, 1999-2004
Figure 29: Online bookings and last-minute travel, December 2005
Figure 30: Online bookings, by household income, December 2005
Companies and brands
Figure 31: Major U.S. travel agencies, by worldwide sales, 2001-04
Figure 32: Major U.S. travel agencies, by worldwide sales, 2001-04
Figure 33: Graph: Major U.S. travel agencies, by worldwide sales, 2001-04
Company profiles
American Express
Carlson Wagonlit Travel
IAC/InterActiveCorp (Expedia)
TQ3 Navigant
Travelocity
World Travel BTI
AAA Travel
Liberty Travel Inc
Cendant Corporation—Travel Distribution Services Division (ebookers and Orbitz)
Priceline.com Incorporated
Advertising and Promotion
Overview
American Express
Expedia (IAC/InterActiveCorp)
Travelocity
ebookers (Cendant Corporation)
Priceline.com
The Consumer
Domestic travel
Figure 34: Domestic trips taken by parents with children in the household in the last 12 months, May 2004-May 2005
Figure 35: Domestic trips taken by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
Purpose of most recent trip
Figure 36: Purpose of domestic trips taken by parents with children in the household in the last 12 months, May 2004-May 2005
Figure 37: Purpose of domestic trips taken by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
Means of transport
Figure 38: Means of transport on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, May 2004-May 2005
Figure 39: Means of transport used on last domestic trip taken for leisure by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
Destination state
Figure 40: Destination state on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, May 2004-May 2005
Figure 41: Destination state on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, by age, race/ethnicity and census region, May 2004-May 2005
Trip spend
Figure 42: Amount spent on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, May 2004-May 2005
Figure 43: Amount spent on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
Summary—Domestic travel
The Consumer
International travel
Figure 44: International travel by parents with children in the household in the last three years, May 2004-May 2005
Figure 45: International travel by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
Purpose of most recent trip
Figure 46: Purpose of international trips taken by parents with children in the household in the last three years, May 2004-May 2005
Figure 47: Purpose of international trips taken by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
Year of most recent trip
Figure 48: Year of last international trip taken by parents with children in the household in the last three years, 2002-04
Type of lodging
Figure 49: Type of lodging used during last international trip taken for leisure by parents with children in the household in the last three years, May 2004-May 2005
Figure 50: Type of lodging used during last international trip taken for leisure by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
Means of transport
Figure 51: Means of transport used during last international trip taken for leisure by parents with children in the household in the last three years, May 2004-May 2005
Figure 52: Means of transport used during last international trip taken for leisure by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
Trip spend
Figure 53: Amount spent on travel during last international trip taken for leisure by parents with children in the household in the last three years, May 2004-May 2005
Figure 54: Amount spent on travel during last international trip taken for leisure by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
Cohort information
Figure 55: Cohort descriptors for key family travel buyers, May 2004-May 2005
Figure 56: Frequency of domestic travel, type of lodging and trip spend, by cohort, May 2004-May 2005
Summary—International travel
The Consumer
All travel behavior—proprietary survey
Figure 57: Trips including hotel stay, car rental, plane flight or packaged tour taken—parents with children in the household, December 2005
Figure 58: Trips including hotel stay, car rental, plane flight or packaged tour taken—parents with children in the household, by age, race/ethnicity and household income, December 2005
Lodging
Figure 59: Number of trips taken with paid lodging in the last year—parents with children in the household, by household income, December 2005
Air travel
Figure 60: Number of trips taken with plane travel in the last year—parents with children in the household, by household income and Hispanic origin, December 2005
Travel planning
Figure 61: In charge of travel planning for their household—parents with children in the household, by gender and age, December 2005
Travel companions
Figure 62: Travel companions on most recent trip and trips within last two years taken—parents with children in the household, December 2005
Figure 63: Travel companions on most recent trip taken—parents with children in the household, by gender, age and marital status, December 2005
Figure 64: Travel companions on leisure trips within last two years taken—parents with children in the household, by Hispanic origin and household income, December 2005
Figure 65: ‘Would enjoy dedicated flights/hotel areas for those traveling without children’—parents with children in the household, September 2005
Types of travel destinations and tendency to visit new/previous destinations
Figure 66: Types of travel included in most recent trip and trips within last two years taken—parents with children in the household, December 2005
Purpose of trip—activities
Figure 67: Primary purpose of most recent trip and trips within last two years taken—parents with children in the household, December 2005
Figure 68: Primary purpose of most recent trip taken—parents with children in the household, by household income, December 2005
Figure 69: Range of leisure activities in most recent trip and trips within last two years taken—parents with children in the household, December 2005
Figure 70: Range of leisure activities on most recent trip taken—parents with children in the household, by Hispanic origin and household income, December 2005
Attitudes towards hotels
Figure 71: Agree ‘hotel is just a place to sleep’—parents with children in the household who have taken at least one qualifying trip, by age and household income, December 2005
Figure 72: ‘Prefer to stay at boutique hotels rather than chains’—parents with children in the household who have taken at least one qualifying trip, by age and household income, December 2005
Figure 73: ‘Loyal to a hotel chain even if it is not the cheapest’—parents with children in the household who have taken at least one qualifying trip, by gender, age and household income, December 2005
Car rental
Figure 74: Number of trips taken with own car in the last year—parents with children in the household, by gender and household income, December 2005
Figure 75: Number of overnight leisure trips taken with car rental in last year—parents with children in the household, by household income, December 2005
Figure 76: Longest time willing to drive before preferring to take a flight—parents with children in the household, December 2005
Figure 77: Longest time willing to drive before preferring to take a flight—parents with children in the household, by household income, December 2005
Figure 78: Purpose of most recent car rental—parents with children in the household, December 2005
Figure 79: Purpose of most recent car rental—parents with children in the household, by gender, age and household income, December 2005
Figure 80: Method of booking most recent car rental—parents with children in the household, December 2005
Figure 81: Method of booking most recent car rental—parents with children in the household, by age and household income, December 2005
Figure 82: ‘Wish there was more variety to rental cars available’—parents with children in the household, by gender, December 2005
Influence of travel magazines
Figure 83: ‘Base choice of destination on travel magazines’—parents with children in the household, by gender, Hispanic origin and household income, December 2005
Summary—All travel behavior
The Future
Future trends
Grandparent power
Changing shape of families
Gap in the market for tailored, trusted advice
Need for tailored marketing
Market forecast
Domestic travel spending by families
Figure 84: Forecast of total U.S. domestic travel spending by families, at current and constant prices, 2004-07
Figure 85: Graph: Forecast of total U.S. domestic travel spending by families, at current and constant prices, 2004-07
International travel spending by families
Figure 86: Forecast of total U.S. international travel spending by families, at current and constant prices, 2004-07
Figure 87: Graph: Forecast of total U.S. international travel spending by families, at current and constant prices, 2004-07
Forecast factors
Trade Associations
Appendix: Simmons Cohorts
Figure 88: Cohort descriptors, all groups
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