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Viewing report
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Digital Cameras in the United States
Mintel, April 2006, Pages: 89
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Abbreviations & Terms
Abbreviations
Terms
Executive Summary
A must-have device
A market that is reaching maturation
Price cutting wars and meager profits
A snapshot of camcorders
Kodak, Canon, and Sony dominate, while others struggle to survive
National and targeted outreach efforts
Electronics stores and mass merchandisers sell the greatest number of digital cameras
Resolution, ease of use, and price: the three most important factors in a purchase decision
A challenging future lies ahead
Market Drivers
A seamless technological solution results in better comfort level and increased sales
A must-have device
Bundling, falling price points and gift purchases win over analog hold-outs
Figure 1: Average retail selling price for digital still cameras, 2000-05
Shift toward higher-resolution models underway
Better photo printers
Figure 2: Graph: Breakdown of digital printing sales, by channel, 2000-05
Increased market penetration of the personal computer drives sales
Figure 3: Household ownership of personal computers, 2001-05
Increasing power and failing prices of memory cards
Internet penetration
Figure 4: U.S. Internet broadband household penetration projections, 2000-10
Market Size and Trends
Figure 5: Sales of still and video digital cameras, at current and constant prices, 2000-05
Figure 6: Graph: Sales of still and video digital cameras, at current and constant prices, 2000-05
Market Segmentation
Figure 7: Sales of digital cameras, segmented by product, 2003 and 2005
Digital still cameras
Figure 8: U.S. sales of digital still cameras, at current and constant prices, 2000-05
Figure 9: Sales of digital still cameras, by units, and average price per unit, 2000-05
Digital video cameras
Figure 10: Sales of digital video cameras, at current and constant prices, 2000-05
Figure 11: Sales of digital video cameras, by units, and average price per unit, 2000-05
Supply Structure
Manufacturer sales
Commoditization at the low end is crushing manufacturers
Figure 12: Leading manufacturers of digital cameras in the U.S., unit sales, 2003 & 2005
Figure 13: Graph: Market share of digital camera manufacturers, by unit sales, 2005
Company and Brand profiles
Eastman Kodak
Canon
Figure 14: Sales of Canon Cameras, 2000-04
Sony
Fujifilm
Olympus
Nikon
Casio
Konica Minolta
Panasonic
PENTAX
Advertising and Promotion
Eastman Kodak
Sony
Canon
Fujifilm
Panasonic
Retail Distribution
Electronics stores
Overview
Best Buy
Circuit City
RadioShack
Figure 15: Camera brands carried by RadioShack, 2005
CompUSA
Fry’s
Mass merchandisers
Overview
Wal-Mart
Kmart/Sears
Figure 16: Digital cameras carried by Sears, by brand, 2005
Warehouse clubs
Overview
Costco Wholesale Corp
Figure 17: Digital cameras sold by Costco, by brand, 2005
SAM’S CLUB
Internet Retailers
Amazon.com, Inc.
Buy.com
Figure 18: Top selling digital cameras on Buy.com, January 2006
Camera stores
Overview
Ritz Camera Centers, Inc.
J&R Music & Computer World
Office Suppliers
Staples
Office Depot
OfficeMax
The Consumer
Introduction
Ownership of types of still cameras
Figure 19: Ownership of still cameras, by type, February 2006
Figure 20: Ownership of still cameras, by type, by age, February 2006
Figure 21: Ownership of still cameras, by type, by household income, February 2006
Figure 22: Ownership of still cameras, by type, by race/ethnicity, February 2006
Figure 23: Ownership of still cameras, by type, by number of children in household, February 2006
Figure 24: Ownership of still cameras, by type, by region, February 2006
Teen camera ownership
Figure 25: Teen still camera ownership, by type, May 2004-May 2005
Teenage expenditure on still cameras
Figure 26: Cost of latest still camera bought by/for teens, May 2004-May 2005
Ownership of different types of brands of digital cameras
Figure 27: Ownership of digital cameras, by brand, February 2006
Figure 28: Ownership of digital cameras, by brand, by age, February 2006
Figure 29: Ownership of digital cameras, by brand, by household income, February 2006
Expenditure on digital cameras
Figure 30: Cost of most recent digital camera purchased, February 2006
Figure 31: Cost of most recent digital camera purchased, by age, February 2006
Figure 32: Cost of most recent digital camera purchased, by household income, February 2006
Figure 33: Cost of most recent digital camera purchased, by race/ethnicity, February 2006
Figure 34: Cost of most recent digital camera purchased, by number of children in the household, February 2006
Important factors in purchase of digital camera
Figure 35: Important factors in purchase of digital camera, February 2006
Figure 36: Important factors in purchase of digital camera, by age, February 2006
Figure 37: Important factors in purchase of digital camera, by household income, February 2006
Figure 38: Important factors in purchase of digital camera, by race/ethnicity, February 2006
Figure 39: Important factors in purchase of digital camera, by number of children in the household, February 2006
Figure 40: Important factors in purchase of digital camera, by region, February 2006
Where respondents shop for digital cameras
Figure 41: Source of last digital camera purchased, February 2006
Figure 42: Source of last digital camera purchased, by age, February 2006
Figure 43: Source of last digital camera purchased, by household income, February 2006
Figure 44: Source of last digital camera purchased, by race/ethnicity, February 2006
Figure 45: Source of last digital camera purchased, by region, February 2006
Summary
Future and Forecast
Future trends
Increasing commoditization and a looming shake out
Consolidation of models
Price wars erupt between digital-SLR manufacturers
Easier to use, more powerful, and less expensive
Features, features, and more features
Can cell phones pose a serious challenge?
The next generation camcorder and a move to Flash
Market forecast
Digital still and video cameras
Figure 46: Forecast of total U.S. sales of digital still and video cameras, at current and constant prices, 2005-10
Digital still cameras
Figure 47: Forecast of U.S. sales of digital still cameras, at current and constant prices, 2005-10
Digital video cameras
Figure 48: Forecast of U.S. sales of digital video cameras, at current and constant prices, 2005-10
Forecast factors
Appendix: Trade Associations
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