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Gay/Lesbian Travel in the United States
Mintel, April 2006, Pages: 82
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Research sources
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Diversity and growth within the GLBT marketplace
Greater willingness than mainstream consumers to spend on travel
Reputation and word of mouth are crucial to reaching the GLBT audiences
Internet and media channels
On preferences and priorities
Cendant, Starwood make bold gestures, others less so
Market forecast
GLBT Travel preferences and demographics—summary
Travel preferences
Demographics
Market Drivers
GLBT assimilation results in demand for mainstream and family travel
Figure 1: Relationship status, by sex, 2001
GLBTs’ disposable income fuels higher travel expenditures
Disposable income
Figure 2: Disposable income, by racial/ethnic group and GLBT, 2004
GLBT Spending on travel and travel accessories
Figure 3: Amount spent on travel and travel accessories, by gender, December 2005
GLBT couples spend more on gay travel
Figure 4: Amount spent on travel and travel accessories, by relationship status, December 2005
Gay travel booking is largely Internet-based
Figure 5: Use of specific Internet sites by GLBTs to make hotel reservations, 2005
Growth of GLBT-friendly/focused websites
Growth in gay travel advertising among mainstream media and government
Word-of-mouth and community citizenship
Market Size and Trends
Travel market overview
Figure 6: Total travel expenditures by Americans, at current and constant prices, 2000-05
Figure 7: Graph: Total travel expenditures by Americans, at current and constant prices, 2000-05
The GLBT travel market
Figure 8: Total travel expenditure by GLBT Americans, at current and constant prices, 2000-05
Figure 9: Graph: Total travel expenditure by GLBT Americans, at current and constant prices, 2000-05
Figure 11: Graph: GLBT travel sales by segment, 2003 and 2005
Gay couples
Figure 12: Travel sales to gay couples, at current and constant prices, 2000-05
Single gay males
Figure 13: Travel sales to gay males, at current and constant prices, 2000-05
Single gay women
Figure 14: Travel sales to gay women, at current and constant prices, 2000-05
Gay families
Figure 15: Travel sales to gay families, at current and constant prices, 2000-05
Supply Structure
Introduction
What makes a gay-friendly environment?
Company and brand profiles
Cendant
Interactive Corp (IAC)
Liberty Travel
Sabre Holdings
Starwood Hotels
Olivia and other tour companies
Advertising and Promotion
Overview
Cendant (Orbitz)
Sabre Holdings (Travelocity)
Starwood Hotels
IAC (Expedia, Hotels.com, and TripAdvisor), Liberty Travel
Olivia, Atlantis, and other small gay-owned travel providers
The Consumer
Introduction
GLBT data sources
Summary highlights of consumer surveys
Dollars spent on travel and travel accessories per year
Figure 16: Amount spent annually on travel and travel accessories, by age, December 2005
Figure 17: Amount spent on travel and travel accessories, by self-identification, December 2005
Figure 18: Amount spent on travel and travel accessories per year, by household income, December 2005
Figure 19: Amount spent on travel and travel accessories, by relationship status, December 2005
Domestic destinations
Figure 20: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by age, December 2005
Figure 21: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by self identification
Figure 22: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by relationship status, December 2005
Figure 23: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by presence of children in household, December 2005
International destinations
Figure 24: International destinations visited by U.S. GLBTs in past 3 years for business or leisure travel, by age, December 2005
Figure 25: Top international destinations visited by U.S. GLBTs in past 3 years for business or leisure travel, by self identification, December 2005
Figure 26: international destinations visited by U.S. GLBTs in past 3 years for business or leisure travel, by self identification, December 2005
Use of traditional vs online travel gay travel agency/planner
Figure 27: Incidence of using a specialized gay travel agent, by relationship status, December 2005
Figure 28: Incidence of using a specialized gay travel agent, by self-identification, December 2005
Figure 29: Incidence of using a specialized gay travel agent, by age, December 2005
Users of specialist online travel agents spend more on gay travel
Figure 30: Crosstab: amount spent per year on gay travel, by use of an online gay travel agent, December 2005
Online browsers and shoppers spend more per year on travel
Figure 31: Amount spent on travel per year by respondents who shop for travel online, December 2005
Mainstream online travel sites used
Figure 32: Most popular mainstream travel sites GLB vs straight respondents, March 2005
Sources of information on travel destinations
Figure 33: Most common sources of information on leisure travel destinations, March 2005
Incidence of flying for leisure or business in the past 12 months
Figure 34: Incidence of flying for leisure or business purposes in the past 12 months, by gender, December 2005
Figure 35: Incidence of flying for leisure or business purposes in the past 12 months, by age, December 2005
Figure 36: Incidence of flying for leisure or business purposes in the past 12 months, by self-identification, December 2005
Figure 37: Incidence of flying for leisure or business purposes in the past 12 months, by relationship status, December 2005
Figure 38: Domestic vs international flying for leisure or business purposes in the past 12 months, by self-identification, December 2005
Figure 39: Domestic vs international flying for leisure or business purposes in the past 12 months, by presence of children in the home, December 2005
Gay cruises and gay land tours
Figure 40: Incidence of ever going on a traditional or gay cruise and planning cruises, by self-identification, December 2005
Future and Forecast
Future trends
More tour companies will offer gay-oriented travel packages, more hotels will go gay friendly
More politically-motivated GLBT travel
Consolidation of gay travel providers
More gay families, less emphasis on gay men
Lingering reputations
Advertising will remain concentrated in gay channels
Online will remain channel of choice, little growth in offline travel sales channels
Market forecast
U.S. travel expenditures
Figure 41: Forecast of total U.S. travel expenditures, at current and constant prices, 2005-10
Figure 42: Graph: Forecast of total U.S. travel expenditures, at current and constant prices, 2005-10
U.S. GLBT travel expenditures
Figure 43: Forecast of total U.S. GLBT travel expenditures, at current and constant prices, 2005-10
Figure 44: Graph: Forecast of total U.S. GLBT travel expenditures, at current and constant prices, 2005-10
Forecast factors
Appendix: Trade Associations
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