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Singles and Travel in the United States
Mintel, April 2006, Pages: 146
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Data for this report
Abbreviations & terms
Abbreviations
Terms
Executive Summary
Overall size and travel activity of single population
Major demographic factors shaping the single population
Income is a key driver for travel among singles
Future demographic trends
Three key demographic groups of singles
Young singles aged 18-35
Singles aged 35-65, from prime working age to retirement
Baby Boomers
Single boomer women
Older singles 65 and older
Overall market size and broad trends in the travel industry
Growth in niche travel
Travel planning and booking
Travel preferences: companions, purpose, activities and barriers to travel
Travel destination
Cruises, theme parks and resorts
Foreign travel
Overall domestic travel
Transport and accommodation
Use of planes for domestic travel
Use of cars and car rental
Lodging
Market forecast
Demographics of Singles
Overall travel activity
Figure 1: Travel spending and length of hotel stay, May 2004-May 2005
Singles by age group
Figure 2: Unmarried U.S. population by age, 2003
Singles and the role of income on travel
Income by age
Figure 3: Median household income per household member, by age of householder, 2003
Discretionary income by age
Figure 4: Households with discretionary income, by age of householder, 2000
Income as driver for travel among singles
Figure 5: Travel penetration, by household income, for singles, May 2004-May 2005
Figure 6: Travel activity in the last 12 months, by household income, May 2004-May 2005
Single population on the basis of gender
Figure 7: Marital status by age and gender, 2003
Singles by race/ethnicity
Figure 8: U.S. population by age and race/Hispanic origin, 2005
Figure 9: Marital status by race and Hispanic origin, 2003
Figure 10: Marital status by age and race/Hispanic origin, 2003
The single population in 2010: Projected demographic changes by age and ethnicity
Age: Baby Boomers a major demographic
Figure 11: Population projections, by age, 2000-10
Race/ethnicity
a more diverse population
Figure 12: U.S. population, by race/ethnicity, 2000-10
Three Major Groups of Singles by Generation and Cohort
Age: Generational tendencies and travel habits of three single groups
Young singles, 18-35: profile, tendencies and habits
Young singles: never married, multi-ethnic, seeking adventure and romance
Figure 13: Marital status of the population aged 18-34 by race and Hispanic origin, 2003
Young singles as part of the Gen X and Echo Boomer generations
Middle-aged and older singles, 35-55+: profile, tendencies and habits
Singles aged 35-65—higher incomes, more whites and many divorcees
Figure 14: Marital status of the population aged 35-65, by race and Hispanic origin, 2003
The baby boom generation: a major boom for travel
Seniors and retired singles, 65+: profile, tendencies and habits
Singles aged 65+—fixed incomes, more sedate lifestyles and more widowed singles
Figure 15: Marital status of the population aged 65+, by race and Hispanic origin, 2003
Swing generation—more conservative travelers
Cohorts: generational tendencies and travel habits of three single groups
Younger singles, mid-20s to early-30s
Megan and Jason, students and recent graduates
Ryan and Allison, energetic young guys and educated working women
Middle-aged and Baby Boomer singles—late 30s to late 50s
Single parents: Andrea and Randy
Affluent career-oriented singles—Elizabeth, Jonathan and Sean
Comfortable Boomers: Virginia and Harry
Senior and retired singles—over 60
Market Size and Trends
Travel: overall market size
Figure 16: Travel expenditures in the U.S., at current and constant prices, 1999-2005
Figure 17: Graph: Travel expenditures in the U.S., at current and constant prices, 1999-2005
Sector trends
Plane travel
Lodging and accommodation
Car travel and car rental
Cruises
Theme parks
Packaged tours
Other trends:
Trips tend to be shorter
The Internet—transforming booking, information and packaging
Penetration of Internet use for travel services
Trends in online booking and marketing of travel products
Safety concerns diminished, but lingering
Travel TV networks, magazines and websites
Niche travel: Specific consumer groups and new products
Travel products for younger singles
Special interest products and packages
Inter-generational and group travel
Women-only travel
Travel products oriented toward “wellness”
Child-free tours, hotels and flights
Travel Planning and Reservations
Introduction
Methods of booking travel
Figure 18: Method of booking hotel, airfare, and car rentals, October 2004
Responsibility for making travel arrangements
Figure 19: Responsibility for travel planning, all vs. singles, December 2005
Figure 20: Responsibility for travel planning, for couples without children, by age, December 2005
Online booking of hotels
Figure 21: Online hotel booking, all vs. singles, December 2005
Figure 22: Online hotel booking, all vs. singles, by gender, December 2005
Figure 23: Online hotel booking, for singles, by age, December 2005
Figure 24: Online hotel booking, for singles, by household income, December 2005
Online booking of plane travel
Figure 25: Online booking airline tickets, all vs. singles, December 2005
Figure 26: Online booking airline tickets, for singles, by gender, December 2005
Figure 27: Online booking airline tickets, for singles, by age, December 2005
Figure 28: Online booking airline tickets, for singles, by household income. December 2005
Willingness to sacrifice time and convenience for low fares
Figure 29: Importance of low fares, all vs. singles, December 2005
Figure 30: Importance of low fares, for singles, by age December 2005
Seeking ideas for destinations
Figure 31: Use of travel magazines, all vs. singles, December 2005
Figure 32: Use of travel magazines, for singles, by household income, December 2005
Summary of key travel planning points
Travel Preferences and Activity
Introduction
Frequency of leisure travel that uses travel services
Figure 33: Frequency of leisure travel using travel services in last 12 months, for single respondents, by age and income, December 2005
Travel companions
Figure 34: Travel partners on last leisure trip, all vs. singles, December 2005
Figure 35: Travel partners on leisure trips of last two years, all vs. singles, December 2005
Figure 36: Travel partners for singles, by gender, December 2005
Figure 37: Travel partner on last leisure trip, for singles, by age, December 2005
Primary purpose of most recent trip
Figure 38: Primary purpose of the last trip, all vs. singles, December 2005
Figure 39: Primary purpose of trips taken in the last two years for singles, by age, December 2005
Figure 40: Primary purpose of trips taken in the last two years for singles, by household income, December 2005
Figure 41: Activities undertaken during trips in the last two years, all vs. singles, December 2005
Preferences for short trips
Figure 42: Preference for shorter trips, all vs. singles, December 2005
Figure 43: Preference for shorter trips, for singles, by gender, December 2005
Figure 44: Preference for shorter trips, for singles, by age, December 2005
Reasons for not traveling more frequently
Figure 45: Reasons for not traveling, for singles, by gender, December 2005
Figure 46: Reasons for not traveling, for singles, by age, December 2005
Figure 47: Reasons for not traveling, for singles, by household income, December 2005
Figure 48: Reasons for not traveling, for singles, by race/ethnicity, December 2005
Summary of key travel preference points
Cruises, Resorts, Packaged Tours, and Theme Parks
Figure 49: Cruise ship vacation taken in the last three years, for singles, May 2004-May 2005
Figure 50: Cruise ship vacation taken in the last three years, for singles, by age, income and cohorts, May 2004-May 2005
Figure 51: Type of resort visited in the last 12 months, all vs. singles, May 2004-May 2005
Figure 52: Type of resort visited in the last 12 months, by singles cohorts, May 2004-May 2005
Figure 53: Theme park visited in the past 12 months, all vs. singles, May 2004-May 2005
Figure 54: Theme park visited in the past 12 months, for singles, by cohort, May 2004-May 2005
Foreign Travel
Introduction
Foreign travel and flights in last three years
Figure 55: Foreign travel by plane in the last 3 years, all vs. singles, May 2004-May 2005
Figure 56: Foreign travel in the last three years among singles, by age, income and cohorts, Spring 2005
Purpose of recent foreign travel
Figure 57: Motivations for last trip to a foreign country, all vs. singles, by gender, Spring 2005
Accommodation during foreign travel
Figure 58: Type of accommodation used on last trip to a foreign country, for singles, and by age, May 2004-May 2005
Popular foreign travel destinations
Figure 59: Destination for last trip to a foreign country, for singles and by age, May 2004-May 2005
Transportation to a foreign destination
Figure 60: Method of transportation used for last trip taken to a foreign country, all vs. singles, by gender, May 2004-May 2005
Figure 61: Method of transportation used for last trip taken to a foreign country for singles, by age, May 2004-May 2005
Summary
Domestic Travel
Introduction
Penetration of domestic travel
Figure 62: Domestic travel in the last 12 months, all vs. singles, May 2004-May 2005
Figure 63: Domestic travel of singles, by age, income and cohorts, May 2004-May 2005
How much spent on last domestic trip
Figure 64: Expenditure on last domestic trip of singles, age, gender, race and income and cohorts, May 2004-May 2005
Destination state for last domestic trip
Figure 65: Destination state for last domestic trip in the last 12 months, singles, May 2004-May 2005
Summary
Domestic Plane Travel
Overall use of planes and number of flights
Figure 66: Incidence of taking a domestic trip by plane and average number of trips taken in the last three years among singles, by age, income and cohorts, Spring 2005
Last minute trips by plane
Figure 67: Incidence of taking last minute trips by plane, all vs. singles, December 2005
Figure 68: Incidence of taking last minute trips by plane, for singles, by age, December 2005
Figure 69: Incidence of taking last minute trips by plane, for singles, by household income, December 2005
Dedicated flights for those without children
Figure 70: Attitudes towards dedicated flights for those traveling without children, all vs. singles, December 2005
Figure 71: Attitudes towards dedicated flights for those traveling without children, for singles, by age, December 2005
Summary
Car Travel
Introduction
Fly vs. drive
Figure 72: Time will drive before preferring to fly, for singles, by age December 2005
Figure 73: Time will drive before preferring to fly, for singles, by household income, December 2005
Renting a vehicle for business or personal use
Figure 74: Vehicle rental in the last 12 months, for singles, by age, gender, race, income and cohorts, May 2004-May 2005
Last minute trips by car
Figure 75: Last minute trips by car, all vs. singles, December 2005
Figure 76: Last minute trips by car, for singles, by age, December 2005
Figure 77: Last minute trips by car, for singles, by household income, December 2005
Summary
Lodging
Choice of lodging, most recent domestic trip
Figure 78: Accommodations for last domestic trip, all vs. singles, May 2004-May 2005
Figure 79: Accommodations for last domestic trip, for singles, by income, May 2004-May 2005
Extent of domestic hotel/motel usage
Figure 80: Domestic travel in the last 12 months and length of hotel/motel stay, all vs. singles, May 2004-May 2005
Figure 81: Domestic travel in the last 12 months and length of hotel/motel stay, for singles, by age, May 2004-May 2005
Figure 82: Domestic travel in the last 12 months and length of hotel/motel stay, by household income, May 2004-May 2005
Attitudes toward hotels
Figure 83: Attitudes towards hotels, all vs. singles, December 2005
Figure 84: Attitudes towards hotels, for singles, by gender, December 2005
Figure 85: Attitudes towards hotels, for singles, by age, December 2005
Figure 86: Attitudes towards hotels, for singles, by household income, December 2005
Preferences for boutique hotels
Figure 87: Preference for staying in boutique hotels, all vs. singles, December 2005
Figure 88: Preference for staying in boutique hotels, for singles, by age, December 2005
Figure 89: Preference for staying in boutique hotels, for singles, by household income, December 2005
Loyalty to a particular hotel or hotel chain
Figure 90: Hotel loyalty, all vs. singles, December 2005
Figure 91: Hotel loyalty, for singles, by gender, December 2005
Figure 92: Hotel loyalty, for singles, by age, December 2005
Figure 93: Hotel loyalty, for singles, by household income, December 2005
Dedicated hotel areas for those without children
Figure 94: Attitudes towards childfree hotel areas, all vs. singles, December 2005
Figure 95: Attitudes towards child free hotel areas, for singles, by age, December 2005
Summary
Market forecast
U.S. travel expenditures
Figure 96: Forecast of total U.S. travel expenditures, at current and constant prices, 2005-10
Figure 97: Graph: Forecast of total U.S. travel expenditures, at current and constant prices, 2005-10
Forecast factors
Appendix: Trade Associations
Appendix: Simmons Cohorts
Figure 98: Married couples cohorts
Figure 99: Single women cohorts
Figure 100: Single men cohorts
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