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The Professional Beauty Market USA 2006 (Beauty - Aesthetic - Salon - Spa - Day Spa - Institute)
Diagonal Reports, May 2006, Pages: 98
Professional Beauty Market Intelligence Indicates Future Mass or Retail Market Trends
Beauty care product formulators (skin, face, body care), raw material suppliers (specialty chemicals, fragrance manufacturers) and cosmetic retailers can increase their sales by identifying new market opportunities. Trends, which first emerge in the professional channel, are adapted for and translated into the mass market. The author’s Reports’ findings point to future developments, allowing companies to anticipate beauty market changes.
Profitable Trends Identified
Trends emerging from the professional channel are worth US $billions globally to the
personal care/cosmetics market. Getting ahead of consumers’ changing needs is the
difference between getting a premium price or having to compete on price alone.
Some examples of lucrative trends identified:
Hair dyes
The hair colour category was transformed in a few short years. Haircare product
manufacturers lost out as colouring, once associated mainly with greying hair, became widespread. Colouring had been historically held back by unsatisfactory products.
People feared chemicals used in hair dyes and the resulting damage caused to their hair (eg, horror stories of green tinged hair …). A technically improved product caused demand to explode first in salons and then in the mass market. Growth was driven by all age (covering grey and fashion) and social groups, men and women and occurred worldwide.
Colour-related products
The author identified that people with (expensively) salon-coloured hair were very
anxious to prolong their investment and bought colour “add-ons”. Demand for
Anti-aging
Anti-aging products and treatments are now the star products in the professional beauty channel. Sales of high performance, that is anti-aging, skin care products and treatments are growing strongly, at approximately 30% a year. The US market shows highest growth but the EU is also positive. Demand is driven by ageing baby boomers who want to reduce and/or eliminate wrinkles and by younger people hoping to prevent signs of ageing. Cosmeceutical (which harness the power of science) and botanical (plant based) brands, as the latest most innovative products, command premium prices. The roll-out of these new products will jolt the mass market. Product formulators, missing this part of the jigsaw, cannot know what is happening and will not be prepared for the next big boom.
Methodology
The author plugs into the experts who make the professional beauty care market. Professional beauty channel experts (eg. spa managers, technicians, beauticians, estheticians…) are the most knowledgeable experts on this planet on the beauty (face, body, skin care) product and on the consumer because of their unique client relationship
The salon/spa relationship is intensive and face-to-face. The service visit is mainly spent discussing appearance problems, solutions and aspirations. Stylists and aestheticians listen to their clients during a 60 minute plus session. It is a long-term relationship lasting years with regular (eg, monthly, quarterly or weekly) service visits.
The author, by interviewing spa experts and tracking sector developments, is best placed to identify and evaluate emerging beautycare trends.
Who Should Buy?
Any large company selling personal care, cosmetics, fragrances or involved in
beauty/wellness nationally or globally should buy these reports. They include:
Mass-market cosmetic/personal care product formulators
Direct sellers of cosmetics and skincare
Retailers (perfumeries, department stores)
Pharmacy (health & beauty)
Raw material/specialty chemical suppliers
Consumer pharmaceuticals
Salon/spa, resorts/club chains
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