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Deodorants in the US
Euromonitor International, May 2009, Pages: 52
The strong growth in clinical strength deodorants was the largest story in 2008. Procter & Gamble’s Secret was extremely successful, following the launch of Secret Clinical Strength in 2007. Procter & Gamble saw the level of success achieved and extended the concept to its Gillette and Old Spice brands. Unilever also made a strong play into clinical strength deodorants, with Degree for Men and Women. While less than 5% of the US population actually suffer from excessive perspiration, a significant portion feel that their perspiration is beyond normal. Among US women, 25% feel that they sweat more than average. From the manufacturer’s standpoint, this is a great opportunity, as margins are considerably higher on clinical strength deodorants.
The 'Deodorants in the United States' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: deodorant sprays, pumps, roll-ons, sticks, creams, wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the cosmetics & toiletries industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
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