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Frozen Processed Food in the United Kingdom
Euromonitor International, July 2009, Pages: 80
Frozen processed food saw a revival in 2008, with this largely due to growing consumer demand for cheaper food options. Fears of the recession resulted in consumers becoming more careful in their spending, while the rising cost of animal feed and fuel boosted prices across packaged food, again encouraging consumers to opt for lower-priced frozen processed food. In addition, the recovery of frozen processed food was due to strong investment in the leading brands and continued new product development. Marketing encouraged a shift in consumer perception, with consumers increasingly accepting that frozen food can be a healthy option. Manufacturers ran strong campaigns to reinforce this message, such as Iglo Bird's Eye Frozen Foods’ “Truth” campaign and McCain Foods (GB) Ltd’s “It’s All Good” promotion.
Such campaigns are necessary, as frozen food continued to suffer from health trends towards the end of the review period, with many consumers associating freshness with nutrition and health. According to research cited in The Grocer in June 2007, only 13% of consumers see frozen food as a healthy option and only 9% view it as beneficial to a balanced diet. 77% of consumers choose frozen food for convenience, while 50% opt for frozen food as a back-up for when they have run out of fresh food. 55% of consumers meanwhile stated that they view frozen food as a cheaper alternative to fresh food.
The Frozen Processed Food in the UK report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change
Product Coverage: frozen processed red meat, poultry, fish/seafood, vegetables, meat substitutes, potatoes, bakery products, desserts, ready meals, pizza, soup and noodles
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data
Why buy this report?
- Get a detailed picture of the frozen processed food industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop
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