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Health and Wellness Food in The US
Euromonitor International, April 2007, Pages: 116


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Our Health and Wellness Food in the US report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change. . Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products . Why buy this report? - Get a detailed picture of the health and wellness beverages industry; - Pinpoint trends and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.


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