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Spirits in Hong Kong, China
Euromonitor International, Sep 2009, Pages: 40
In 2008, there was a significant trend of consumers trading up to premium or super premium brands from standard and economy brands. This trend was especially strong at on-trade outlets, where single-malt Scotch whisky became increasingly popular, achieving 9% on-trade volume growth in 2008 over the previous year. Consumers increasingly regard the purchase of premium spirits as an indication of status and prestige. Consumers are also becoming more sophisticated with more awareness of premium brands and spirits such as Maxxium Hong Kong Ltd’s Macallan.
The Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the spirits industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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