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Bottled Water in the US
Mintel, May 2006, Pages: 132
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Health and diet drive growth from soda to bottled water
Convenience segment grows the market
Flavored enhanced waters create new premium category
Supermarkets see higher volumes at lower profit
Females, younger consumers, and high earners drink more
National brands weaker as differentiation fizzles
Innovations in design to prevent commoditization
Continued growth ahead
Market Drivers
Americans trying to eat and drink healthier
Figure 1: Attitudes toward healthy eating, 2003 and 2005
Obesity
Figure 2: Prevalence of overweight and obesity among adults aged 20 years and over, 1976-2002
Diabetes
Impact on beverages
Figure 3: Per capita consumption of carbonated beverages, bottled water and sports drinks, 2000-04
Increased choices in flavored and enhanced waters encouraging trial
Figure 4: Motivations driving trial of a new drink, March 2006
Figure 5: Compound annual growth rates of FDM sales for selected bottled water brands, 2000-05
Demographics
Age
Figure 6: U.S. population, by age, 2000-10
Race/ethnicity
Figure 7: U.S. population, by race and Hispanic origin, 2000-10
Water quality and associated health concerns
Water quality by city
Figure 8: Water quality, by city, 2001
Source water protection
Figure 9: Source water protection, by city, 2001
Market Size and Trends
Market size
Figure 10: U.S. retail sales of bottled water, at current and constant prices, 2000-05
Figure 11: Graph: U.S. retail sales of bottled water, at current and constant prices*, 2000-05
Figure 12: Consumption of bottled water in the U.S., gallons and per capita, 2000-05
Market trends
Figure 13: Positioning claims of new product launches in the U.S. bottled water market, 2001-06
Market Segmentation
Figure 14: U.S. sales of bottled water, by product type, 2003 and 2005
Figure 15: Graph: U.S. sales of bottled water, by product type, 2005
Figure 16: Indexed U.S. sales of bottled water, by segment, 2000-05
Convenience/PET
Figure 17: Sales of convenience/PET bottled water, at current and constant prices, 2000-05
Jug/bulk
Figure 18: Sales of jug/bulk bottled water, at current and constant prices, 2000-05
Sparkling/mineral
Figure 19: Sales of sparkling/mineral bottled water, at current and constant prices, 2000-05
Supply Structure
Foreign trade
Figure 20: Imports of water for U.S. consumption, by source country/region, 2003 and 2005
Figure 21: Exports of water, by destination country/region, 2003 and 2005
Company and brand sales
FDM sales by manufacturer and brand
Figure 22: FDM* sales of major manufacturers in the U.S. bottled water market, 2003 and 2005
Figure 23: Graph: FDM* sales of major manufacturers in the U.S. bottled water market, 2003 and 2005
Convenience/PET
Figure 24: FDM* sales of selected brands of convenience/PET bottled water in the U.S., 2003 and 2005
Jug/bulk
Figure 25: FDM* sales of selected brands of jug/bulk bottled water in the U.S., 2003 and 2005
Sparkling/mineral
Figure 26: FDM* sales of selected brands of sparkling bottled water in the U.S., 2003 and 2005
Private label
Figure 27: FDM* sales of private label bottled water, at current and constant prices, 2000-05
Figure 28: FDM* sales of private label bottled water, by segment, 2000-05
Major manufacturer profiles
Nestlé Waters North America (NWNA)
PepsiCo, Inc. (Pepsi-Cola North America)
Coca-Cola Company
Danone Waters North America (DWNA)
Suntory Water Group
Crystal Geyser
Glaceau Water Company
Advertising and Promotion
Aquafina
Figure 29: Media expenditures for the Aquafina brand in dollars and as a percentage of sales, 2001-04
Dasani
Figure 30: Media expenditures for the Dasani brand in dollars and as a percentage of sales, 2001-04
Poland Spring
Figure 31: Media expenditures for the Poland Spring brand in dollars and as a percentage of sales, 2001-04
Retail Distribution
Introduction
Figure 32: U.S. retail sales of bottled water, by channel, 2003 and 2005
Figure 33: Graph: U.S. retail sales of bottled water, by channel, 2005
Figure 34: Indexed sales of bottled water, by channel, 2000-05
Supermarkets
Figure 35: U.S. supermarket sales of bottled water, at current and constant prices, 2000-05
Convenience stores/gas stations
Figure 36: U.S. convenience store and gas station sales of bottled water, at current and constant prices, 2000-05
Vending
Figure 37: U.S. vending machine sales of bottled water, at current and constant prices, 2000-05
Drug stores
Figure 38: U.S. drug store sales of bottled water, at current and constant prices, 2000-05
Mass merchandisers and clubs
Figure 39: Mass merchandiser and club store sales of bottled water, at current and constant prices, 2000-05*
The Consumer
Introduction
Summary
Bottled water usage
Figure 40: Incidence and level of bottled water usage, by gender, January-September 2005
Figure 41: Incidence and level of bottled water usage, by age, January-September 2005
Figure 42: Graph: Incidence of non-carbonated bottled water usage, by age, January-September 2005
Figure 43: Incidence and level of bottled water usage, by household income, January-September 2005
Figure 44: Graph: Incidence of non-carbonated bottled water usage, by household income, January-September 2005
Figure 45: Incidence and level of bottled water usage, by race/ethnicity, January-September 2005
Figure 46: Incidence and level of bottled water usage, by geographic region, January-September 2005
Figure 47: Incidence and level of bottled water usage, by presence of children in the household, January-September 2005
Incidence and level of bottled water usage by teens
Figure 48: Bottled water usage in teens, by age and gender, January-September 2005
Where teens drink bottled water
Figure 49: Where bottled water is drunk by teens, by age and gender, January-September 2005
Bottled water usage by cohort
Figure 50: Descriptions of selected cohorts
Figure 51: Incidence and level of bottled water usage, by cohort, January-September 2005
Enhanced variations of bottled water
Figure 52: Trial of bottled water variations, by age, March 2006
Figure 53: Trial of bottled water variations, by presence of children in the household, March 2006
Bottled water purchases by segment
Figure 54: Types of bottled water purchased, by gender, March 2006
Figure 55: Types of bottled water purchased, by age, March 2006
Figure 56: Types of bottled water purchased, by household income, March 2006
Figure 57: Types of bottled water purchased, by race/ethnicity, March 2006
Place and way of purchase
Figure 58: Source and method of purchase of portable non-carbonated bottled water, by gender, March 2006
Figure 59: Source and method of purchase of portable non-carbonated bottled water, by age, March 2006
Figure 60: Source and method of purchase of portable non-carbonated bottled water, by household income, March 2006
Figure 61: Source and method of purchase of portable non-carbonated bottled water, by presence of children in the household, March 2006
Importance of brand
Figure 62: Importance of bottled water brand, by age, March 2006
Figure 63: Importance of bottled water brand, by household income, March 2006
Figure 64: Importance of bottled water brand, by race/ethnicity, March 2006
Taste preferences for non-carbonated brands
Figure 65: Which non-carbonated water brand tastes best, by age, March 2006
Figure 66: Which non-carbonated water brand tastes best, by household income, March 2006
Figure 67: Which non-carbonated water brand tastes best, by geographic region, March 2006
Taste preferences for carbonated brands
Figure 68: Which carbonated water brand tastes best, by household income, March 2006
Why bottled water is purchased
Figure 69: Reasons for buying bottled water, by gender, March 2006
Figure 70: Reasons for buying bottled water, by age, March 2006
Figure 71: Reasons for buying bottled water, by household income, March 2006
Figure 72: Reasons for buying bottled water, by presence of children in the household, March 2006
Basis of bottled water selection
Figure 73: Basis of bottled water selection, by age, March 2006
Figure 74: Basis of bottled water selection, by household income, March 2006
Attitudes toward bottled water
Figure 75: Attitudes toward bottled water, by age, March 2006
Figure 76: Attitudes toward bottled water, by geographic region, March 2006
Figure 77: Attitudes toward bottled water, by presence of children in the household, March 2006
Attitudes toward beverage alternatives
Figure 78: Attitudes toward beverage alternatives, by gender, March 2006
Figure 79: Attitudes toward beverage alternatives, by age, March 2006
Figure 80: Attitudes toward beverage alternatives, by household income, March 2006
Figure 81: Attitudes toward beverage alternatives, by race/ethnicity, March 2006
Figure 82: Attitudes toward beverage alternatives, by presence of children in the household, March 2006
Future and Forecast
Future trends
Demographics
Figure 83: U.S. population projections, by age, 2005-10
Figure 84: U.S. population, by race and Hispanic origin, 2005 and 2010
Deterioration of national brands
End of sodas in school vending machines
Bottled water as trendy accessory
Market forecast
Bottled water
Figure 85: Forecast of total U.S. sales of bottled water, at current and constant prices, 2005-10
Figure 86: Forecast of total U.S. sales of bottled water, at current and constant prices, 2005-10
Convenience and PET bottled water
Figure 87: Forecast of U.S. sales of convenience and PET bottled water, at current and constant prices, 2005-10
Jug and bulk bottled water
Figure 88: Forecast of U.S. sales of jug and bulk bottled water, at current and constant prices, 2005-10
Sparkling and mineral bottled water
Figure 89: Forecast of U.S. sales of sparkling and mineral bottled water, at current and constant prices, 2005-10
Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
Category review of global developments in bottled water
Introduction
Executive summary
Product trends
More than refreshment – enhanced waters
Dieting
Beauty
Vitamin & mineral fortification
Calorie & sugar content continues to be reduced
Low sodium content key for mineral waters
Energizing/stimulating varieties
More advanced processing techniques
Targeting children & babies
Children
Babies
Flavors/Ingredients
Fruit
Herbs & botanicals
Green, white & red tea
Unusual
Packaging
Convenience
Design/premium positioning
Environmentally-friendly
Product launches by company/brand
Forecast/predictions
New product launches
Le Nature’s Aqua Ade Fitness Water Beverage
Kraft Foods CapriSun Roarin’ Waters Fruit Flavored Water Beverage
Blu Italy Sparkling Water
Hint Kids Premium Drinking Water
Longs Drug Stores Walnut Grove Market Drinking Water
Talking Rain Botanicals Naturally Flavored Spring Water Beverage
Nestlé Waters Perrier Lemon Flavored Sparkling Mineral Water
Hy-Vee Water Coolers Sparkling Beverage
Evian Limited Edition Natural Spring Water
Nestlé Waters Ozarka Natural Spring Water
Target Archer Farms Pomegranate Fortified Water Beverage
Dasani Sensations Flavored Sparkling Water
Appendix: Simmons cohorts
Figure 90: Married couples cohorts
Figure 91: Single women cohorts
Figure 92: Single men cohorts
Customers who bought this item also bought
Bottled Water: Global Industry Guide
Innovations in Bottled Water: NPD Opportunities in Flavored, Functional, Natural and Premium Waters
Bottled Water - Global Strategic Business Report
The 2009-2014 World Outlook for Processed and Pasteurized Non-Carbonated Bottled Water Excluding Artificially Carbonated and Sterile Water
The 2009-2014 Outlook for Processed and Pasteurized Non-Carbonated Bottled Water Excluding Artificially Carbonated and Sterile Water in Greater China
The 2009-2014 Outlook for Processed and Pasteurized Non-Carbonated Bottled Water Excluding Artificially Carbonated and Sterile Water in Japan
The 2009-2014 Outlook for Processed and Pasteurized Non-Carbonated Bottled Water Excluding Artificially Carbonated and Sterile Water in India
UK Bottled Water 2008
UK Bottled Water 2009
Future Opportunities in Bottled Water: Leveraging Purity, Ethical and Health Credentials
Bottled Water - A World Market Review
West Europe Bottled Water 2008
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