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Moms Online: Parenting with Web 2.0
eMarketer, July 2006, Pages: 18
With 32 million moms online in the US today, and the number is growing, marketers are now tapping into Web 2.0 trends—such as consumer-generated media, word-of-mouth and social networking—to capture the dialogue that takes place among women with children.
Attention: Marketers, Advertising Agencies, Portals, Retailers, Entertainment Providers, Large Corporations and SMEs and Financial Analysts.
The Moms Online report explores the many new opportunities the Web 2.0 offers marketers when it comes to reaching this vast and influential market.
Moms aren't just watching soaps on TV anymore—and to engage them online marketers must go beyond parenting sites.
Moms go online to relax, to get things done, to make their lives easier. And going online isn't something they do only after the kids go to bed. It is integrated into their daily lives. They make time for it.
Key questions the 'Moms Online' report answers:
How many moms are online in the US?
What activities do they pursue on the Internet?
How are moms using social networking and blogs?
How can marketers tap into moms' word of mouth?
And many more...
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