Chapter 1 - Trends in Real Estate Advertising Figure 1.1: Real Estate Ad Spending, 2001-2010 Figure 1.2: Total Real Estate Ad Spending By Media Type, 2005-2010 Newspaper Outlook Figure 1.3: Online vs. Newspaper Audience and Advertising Share 20057 Figure 1.4: Real Estate Ad Revenues Online, Newspapers and All Other - 2006 vs. 2010 Realtors Embrace Technology Figure 1.5: Top 20 Real Estate Web Sites Figure 1.6: Web Sites Where Realtors® Place Their Listings Figure 1.7: Methods Real Estate Agent Used To Sell Home Figure 1.8: Most Agents Still Don’t Advertise Online Figure 1.9: Agents’ Spending Plans for 2006 vs. 2005 The Rental Market Figure 1.10: Top 10 Rental Web Sites Figure 1.11: Apartment Management Ad Spending by Media (2004-2006 & 2010) Spending by Brokers, Agents and Developers Figure 1.12: Brokers, Agents & Developers Ad Spending by Media (2004-2006 & 2010) Private Party Advertisers Figure 1.13: Private Party Ad Spending by Media (2004-2006 & 2010)
Chapter 2 - The “Free” Listings Phenomenon Free Listings Sites Grow Figure 2.1: Online Rental Listings Count Where’s the Revenue in Free?
Chapter 3 - The Dawn of Real Estate Web 2.0 Figure 3.1: Homebuyers Value of Web Site Features (Percentage Distribution) For Sale By Owner Sites
