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Financial Services Online Marketing
eMarketer, July 2006, Pages: 23
Impetus
US Financial Services Online Ad Spending vs. US Total Online Ad Spending, 2003-2010 (billions)
Issues & Questions
The eMarketer View
Key eMarketer Numbers - Financial Services Online
Implications for Your Business
The Media Mix
The Big Picture
US Financial Services Advertising Spending, by Media, 2004 & 2005 (thousands and % increase vs. prior year)
Online Impressions Surge
Online Display Ad Impressions among US Financial Services Companies, December 2005-April 2006 (billions, % of total and % increase vs. prior month)
Online Ad Spending by US Financial Services Companies, by Type, 2004 & 2005 (thousands, % increase/decrease vs. prior year and online spending % of total ad spending)
Online Ad Impressions among US Financial Services Companies, by Ad Type, March & April 2006 (millions, % increase/decrease vs. prior month and % share of total per month)
Direct Mail vs. E-mail
CAGR of Direct Mail Marketing in the US, by Vertical Market, 2002-2007
Actions that Are Being Taken by US Adults to Prevent Identity Theft, August 2005 (% of respondents)
Select Actions Taken by US Adult Internet Users When Receiving an E-Mail from Financial Institutions or Other Companies with which They Have an Account, by Age, May 2006 (% of respondents)
E-Mail Marketing Metrics for Select US Industries, Three months ending May 21, 2006 (% of messages delivered, opened and click-throughs)
E-Mail Marketing Metrics for the US Financial Services Industry, October 2005-May 2006 (% of messages delivered, opened and click-throughs)
Breakdown of Spam Worldwide, by Type, January 2006
US Financial Institutions' Response Rate to Online Inquiries from Prospects, by Type of Firm, 2005 (% of respondents)
Search in the Financial World
Paid Search Keyword Price Index* in the US, by Industry, November 2005 & December 2005
Paid Search Keyword Price Index* for US Financial Services Categories, September 2004-June 2005
Top 10 Search Terms that Drove Traffic to Banks and Financial Services Web Sites, Four weeks ending February 18, 2006 (% of searches)
Type of Terms Clicked by US Internet Users to Reach a Paid Search Ad, Q1 2006
Conversion Rate for Terms Clicked Once by US Internet Users to Reach a Paid Search Ad, by Type, Q1 2006
Online Marketing, by Segment
Banks
Total Ad Spending by US Banks, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
Online Ad Spending by US Banks*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
Brokerages and Investments
Total Ad Spending by US Investment Brokerages, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
Online Ad Spending by US Investment Brokerages*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
Credit Cards
Total Ad Spending by US Credit Card Companies, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
Online Ad Spending by US Credit Card Companies*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
Top Online Credit Card Destinations among US At-Home and At-Work Internet Users, Week ending March 19, 2006 (thousands of unique visitors and page views, % active reach)
Insurance
Total Ad Spending by US Insurance Companies, Five Top Spenders, March 2005-February 2005 (thousands and online % of total)
Online Ad Spending by US Insurance Companies*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
Online Automobile Insurance Activity among US At-Home, At-Work and University Internet Users, 2005 (% increase/decrease vs. prior year)
Top Online Insurance Destinations among US At-Home and At-Work Internet Users, April 2006 (thousands of unique visitors and page views, % active reach)
Mortgages and Lenders
Total Ad Spending by US Mortgage Companies, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
Online Ad Spending by US Mortgage Companies*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
Mutual Funds
Total Ad Spending by US Mutual Fund Companies, Five Top Spenders, 2005 (thousands and online % of total)
Demographic Profile of US Mutual Fund Shareholders with Internet Access, 2000 & 2005 (% of respondents in each group)
Trends to Watch
It’s All About ‘You’
Interactive Marketing Channels that US Marketers Are Currently Using, Piloting or Planning in the Next Year, by Industry, Q4 2005 (% of respondents in each group)
Mobile Banking Hovers on the Horizon
US Adult Mobile Phone Users Who Would Purchase Select Items or Search and Securely Access Their Bank Account Directly from Their Phone's Screen, March 2006 (% of respondents)
Internet Users in the UK Who Would Be Interested in Using a Mobile Banking Service, October 2005 (% of respondents)
Rich Media Is Ready
CNN.com Visitors Who Watched an Entire 30-Second Video Ad for Select Industries, 2006 (% of respondents)
CNN.com Visitors Who Correctly Recalled a Banner Ad for Select Industries When Video Was Present, 2006 (% of respondents)
Related Information and Links
Related Links
Related Charts
Suggested Keywords for eStat Database
Contact
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