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The Impact of Pricing Changes for A La Carte Music Download Services
The Diffusion Group, Nov 2005, Pages: 11
What impact will per-song price adjustments have on demand for online music downloads?
Analysis:
This report analyzes the downloading behavior of those that use a pay-per-song music service and the impact that various prices would have on their downloading behavior.
It includes:
Consumer familiarity with music download services;
How many songs users download per week;
Impact on downloads that a price change would have at 50c, 75c, $1.25 and $1.50; and
Adjusted monthly downloads and revenue at various price points.
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