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DNA of the Digital Home: Trends in Digital Home Storage 
The Diffusion Group, Aug 2005, Pages: 89


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As widespread use of digital consumer electronics continues to accelerate, consumers will increasingly look to non-PC storage solutions to house and protect the personal rapidly expanding content created by these devices. This evolution will see an increase from today’s multi-PC activities such as sharing an Internet connection or peripherals such as printers and scanners to tomorrow’s networks that support a variety of multimedia sharing activities, such as the use of portable digital music players, digital still and video cameras, and even DVRs and digital A/V players.

The DNA of the Digital Home: Trends in Digital Home Storage argues that consumers will need a secure, non-PC-based platform on which to store the vast amounts of personal digital data created by these devices - a single storage platform that is networked and can share resources with both fixed and mobile PC and CE devices. This platform will support not only PC and consumer electronic data storage and sharing, but will evolve to automatically backup all networked fixed and mobile devices, as well as enable the storage and transfer of very large multimedia files.

The DNA of the Digital Home: Trends in Digital Home Storage, provides an examination of the general storage trends in the digital home, as well as a detailed analysis of the drivers and constraints that will determine consumer demand for network-attached storage units. The report includes an analysis of disc drive and storage product trends and the leading companies driving innovation in digital home storage. Forecasts include:
- Worldwide home networking and connected devices;
- HDD demand by unit shipment and market share;
- HDDs for consumer applications;
- HDDs for both fixed and mobile applications;
- HDD form factor projections;
- External disc drive devices;
- Single and multiple NAS average sales prices; and
-Projected unit and revenue for NAS units through 2010.

Methodology
This report is the result of extensive interviews and discussions with many people and companies from throughout the consumer electronics and storage industry including storage component and systems companies as well as companies that incorporate storage into their consumer electronics applications and enterprise network storage companies. The list of companies contacted is extensive and the data we gathered is very comprehensive, not all of it is included in this report. Our thinking and projections were shaped by many inputs. We would like to thank the following companies and organizations for their help and information: Atmel, Hitachi Global Storage Technology, Intel, Marvell, Maxtor, Microsoft, Scientific Atlanta, Seagate Technology, and Silicon Image. Also thanks in particular to the following individuals for their help: Gerry Connolly, Maurice Schlumberger, Tom Clark, Michael Greeson and many others



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