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Games Market in Korea
Pearl Research, July 2006, Pages: 81
With innovative business models, diverse game content and a sophisticated telecommunication infrastructure, the Korean games market has reached a mass market level of success. Companies can draw specific lessons from the Korean games market including revenue models based on micro-transactions to casual games that can be played in a few minutes and appeal to both male and female gamers.
Korea also has an emerging console and mobile games market that is fully covered in this report.
Research HIghlights:
This exclusive 80+ page report analyzes four major games platforms (online, console, packaged PC and mobile) and provides these key insights:
- Online, packaged PC, console and mobile games market sizing with forecasts from 2006-2010
- Discussion and hardware and software projections forPS3, Wii and Xbox 360
- Marketing and pricing strategies
- Drivers and inhibitors to market growth in the console, packaged PC, online and mobile platforms
- Online business models including an analysis of micro-payments, in-game item sales and unique billing and payment systems
- Examination of popular casual and MMORPG
- Profiles of 12 key players including NCsoft, Nexon, Neowiz and Blizzard Korea
- Ranking of top online titles and publisher market share
- Internet cafes and their role in the games market
- Distribution and retail structure for console and packaged PC
- Conclusions and strategic recommendations
The Games Market in Korea report helps answer some of these questions:
- How did games become such a mass market phenomenon in Korea?
- Which segments (console, online, packaged PC, mobile) contain the most opportunities?
- Who are the key players in this market and what are their marketing and business strategies?
- What lessons can be learned from Korea and applied to other companies and markets worldwide?
The following individual sections from this report are available for purchase:
- Online Games section and the
- Packaged PC, Mobile and Console section
* *Please click on “Enquire before Buying” for pricing details.* *
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