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Influencing Brand Preferences in the Flow Cytometry Market
BioInformatics, LLC, July 2006, Pages: 169
Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a 'black box', while others can easily operate the most sophisticated of cytometers. Yet, nearly all scientists appreciate that flow cytometry provides a lot of information about one’s sample in a relatively short period of time. Given that scientists are at various levels of sophistication—and have differing experimental needs when it comes to this versatile technology—how can suppliers best secure and expand their market share?
To address this essential question, we surveyed 750 life scientists about the types of flow cytometry reagents and flow cytometers that they use and their opinions regarding suppliers in this market. The findings from this report will help suppliers better understand how their products are used and what types of flow cytometry reagents and instruments their customers require. This information will help suppliers better understand their strengths and weaknesses in comparison to their competitors.
With emphasis on segmentation by market and geography, the primary analyses in this report
- Identify the most common applications of flow cytometry
- Reveal preferred suppliers of flow cytometry reagents
- Determine brand share for flow cytometry reagents by relative expenditure
- Measure customer loyalty via respondents’ willingness to promote a particular brand of flow cytometry reagents or flow cytometers
- Provide insights into which product attributes of flow cytometers contribute to customer satisfaction and customer dissatisfaction
- Assess market growth potential for flow cytometry reagents
Additionally, this report includes analyses that
- Identify top suppliers of flow cytometers
- Analyze brand equity in the flow cytometer market based upon the past performance and future value of each brand
- Calculate relative price-performance and relative value of top flow cytometers
- Reveal customer perceptions of brand differentiation among suppliers of flow cytometry reagents
- Highlight market factors that influence a customer’s decision to purchase one brand over another of flow cytometry reagents or to use one brand of instrumentation over another
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