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Consumer Electronics in Asia-Pacific
Datamonitor, Oct 2008, Pages: 31

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EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 17
5.6 Rivalry 19
CHAPTER 6 Leading Companies 20
6.1 Panasonic Electronic Devices 20
6.2 Samsung Electronics Co., Ltd. 21
6.3 Sharp Corporation 24
6.4 Sony Corporation 26
CHAPTER 7 Market Forecasts 29
7.1 Market Value Forecast 29
CHAPTER 8 Appendix 30
8.1 Methodology 30
8.2 Industry Associations 31
8.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Asia-Pacific Consumer Electronics Market Value: $ billion, 2003-2007 9
Table 2: Asia-Pacific Consumer Electronics Market Segmentation I: % Share, by Value, 2007 10
Table 3: Asia-Pacific Consumer Electronics Market Segmentation II: % Share, by Value, 2007 11
Table 4: Key Facts: Panasonic 20
Table 5: Key Facts: Samsung Electronics Co., Ltd. 21
Table 6: Key Financials: Samsung Electronics Co., Ltd. 23
Table 7: Key Facts: Sharp Corporation 24
Table 8: Key Financials: Sharp Corporation 25
Table 9: Key Facts: Sony Corporation 26
Table 10: Key Financials: Sony Corporation 28
Table 11: Asia-Pacific Consumer Electronics Market Value Forecast: $ billion, 2007- 2012 29




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