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The Future of Mobile Commerce in Japan
Research On Asia, Group, Inc., July 2006, Pages: 93
In this report, ‘The Future of Mobile Commerce in Japan’, the author has defined mobile commerce as online and offline commercial activities related to finance, marketplace and marketing via mobile devices. The report is focusing on trends, players and consumer behavior in the mobile commerce market of Japan. The report is useful for mobile carriers who seek new income sources in North America, Europe and East Asia and other matured markets, as well as other interest groups, including companies such as financial institutions, e-commerce companies and content providers who want to break into the mobile commerce market.
This report includes six chapters. The first chapter analyzes the market environment when the mobile commerce was launched. The second chapter studies three groups of Japan's mobile commerce including M-Finance, M-Marketing, and M-Marketplace, based on the classification determined by previous analysis The third chapter examines strategies, current development and future direction of Japan's mobile carriers in each segment of mobile commerce.
While the fourth chapter presents the current and future direction of security technology and services, the factors supporting mobile commerce, the fifth chapter identifies user trends, response, and flaws of this technology by studying end-user behaviors. Finally, the sixth chapter provides a forecast and identifies barriers and drivers for further development of mobile commerce.
Target Readers
The report is useful for mobile carriers who seek new income sources in North America, Europe, and East Asia and other matured markets, as well as companies such as financial institutions, e-commerce companies and content providers who want to break into the mobile commerce market. It is also useful to other interest groups such as solution providers, security solution companies and device manufactures in designing and implementing their future business plans.
Methodology
For this report, the author carried out secondary research and interviews with related companies. In addition, a survey on end-users was conducted independently in order to monitor user response and attitudes towards mobile commerce.
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