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The Business of Blogging: A Review
eMarketer, July 2006, Pages: 17
Impetus
Fortune 500 Companies and Forbes 200 Best Small Companies with a Public Blog, 2005 (% of total)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Business of Blogging
Implications for Your Business
For Large Enterprises
For SMEs
For Online Marketers and Ad Agencies
The Business Of Blogging
Business Blogging
Large US Companies with a Corporate Blog, 2006 (% of respondents)
Businesses with Blogs, 2005 (% of respondents)
Web and Collaboration Applications Deployed by US Companies, April 2006 (% of respondents)
Fortune 1000 Senior Executives' Opinions Regarding Blogs and Their Company, February 2006 (% of respondents)
Fortune 1000 Senior Executives' Opinions Regarding the Credibility of Blogs, by Purpose of Blog, February 2006 (% of respondents)
Benefits of Having a CEO Blog according to US CEOS, 2005 (% of respondents)
Corporate Bloggers, by Job Title, 2005 (% of respondents)
Corporate Bloggers, by Company Revenues, 2005 (% of respondents)
Corporate Bloggers Who Have Seen an Increase in Traffic to Their Web Site from Their Blog, 2005 (% of respondents)
Corporate Bloggers Who Have Received Negative PR Because of Their Blog, 2005 (% of respondents)
Source that Bloggers Worldwide Trust the Most When Searching for Product Information, 2005 (% of respondents)
Trustworthiness of a Blog Created by an Individual Employee according to Bloggers Worldwide, 2005 (% of respondents)
Trustworthiness of a Blog Endorsed and Produced by a Company according to Bloggers Worldwide, 2005 (% of respondents)
The Marketers
US Blog Advertising Spending, 2005, 2006 & 2010 (millions) US Marketers Interested in Advertising on Blogs, RSS and Mobile Devices, 2005 (% of respondents)
Blogs Tracked by Technorati, August 2003-April 2006 (millions) Blogs Tracked by Technorati and New Blogs Created per Day Worldwide, by Month, 2004-2006
Overall Impression of Blogs according to US Marketers, 2005 (% of respondents)
Reasons that Companies or Brands Have a Blog according to US Marketers, 2005 (% of respondents)
Attitudes of US Advertisers toward Advertising on a Blog or User-Generated Content Site, 2006 (% of respondents)
Companies* that Have Used Information Learned in Blogs to Improve Products or Services according to US Marketers, 2005 (% of respondents)
The Readers
Blog Usage Estimates for US Internet Users, 2005 Frequency that US Adult Internet Users Read Blogs, by Age, 2005 (% of respondents in each group)
US Blog Site Visitors, by Age and Gender, May 2005 (% of each group) Demographic Profile of US Blog Site Visitors, May 2005 (% of each group) US Teen and Adult Internet Users Who Visit and Read Blogs Regularly, 2005 (% of respondents)
US Adult Consumers Who Regularly or Occasionally Use Select New Media, by Age, 2005 (as a % of respondents in each group)
Leading Types of Content Read by US Blog Site Visitors, May 2005 (% of respondents) US Blog Site Visitors, by Occupation, May 2005 (% of respondents) New Media that Influences Purchases Made by US Consumers, by Race/Ethnicity, May-June 2005 (% of respondents)
Best Practices and Business Blog Profiles
Monitoring Blogs
Companies that Currently Monitor Blogs according to US Marketers, 2005 (% of respondents)
US Marketers Who Have Read Blogs that Mention Their Company or Brands*, 2005 (% of respondents)
Blog Monitoring Services of which US Marketers Are Aware, 2005 (% of respondents) Work With Existing Bloggers
Forms of Blogging that US Marketers Envision in Their Marketing Plans, 2005 (% of respondents)
How Often Bloggers Worldwide Are Contacted by Companies or Their Public Relations Representatives, 2005 (% of respondents)
Create Your Own Blogs
Marketing Channels that US Interactive Marketers Use or Plan to Use, December 2005 (% of respondents)
Related Information and Links
Related Links
Related Charts
Suggested Keywords for eStat Database
Contact
Report Contributors
About eMarketer
eMarketer's Core Expertise
Dedicated Team
A Trusted Resource
Customers who bought this item also bought
The Business of Blogging
Consumer Interactions: Social Shopping, Blogs and Reviews
Taiwanese Internet Users' Blog Usage Behavior Survey in 2008
Business Blogging for Pharma
Blogging and Other Social Media
Web Logs: Blog Threat Management
The Blogosphere: A-Twitter with Activity
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Sponsored-Blogging: Opportunities for Pay-for-Post Marketing
Web Logs ('Blogs') and the Pharmaceutical Industry
The Blogosphere: A Mass Movement from Grass Roots
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