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Retail IT Investment & Strategy Outlook: End User Sentiments (Databook)
Datamonitor, July 2006, Pages: 27


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A valuable resource for IT vendors wishing to understand their target customers. Using primary research captured from IT and business executives at retailers in France, Germany, the UK and the rest of EMEA, the databook provides insight into retailers views on issues and technology investment relating to and around the theme of inventory optimization and product tracking.

Scope of this title:
- Quantitative assessment of retailers attitudes towards specific business issues and challenges
- Country by country insight into RFID investment outlook and project types
- Country by country insight into retailers opinions on inventory challenges and smart merchandising technology investment

Highlights of this title:
- Retailers have demonstrated a desire to invest in, and an understanding of the importance of improving the capture, flow and exploitation of real time operational data to improve their decision-making abilities. This presents a broad set of opportunities to the IT and services industry.
- Despite there being a lot of different choices and widespread lack of total understanding of the technology in the market, retailers appear to be confident in their abilities to harness RFID to improve their business processes
- Retailers scoring of specific challenges they face in the inventory optimization arena highlights the very strong potential that RFID has as a significant enabler of next generation store processes and inventory optimization strategies

Reasons to order your copy:
- Gain insight into retailers views of the importance of the underlying challenges they face
- Appreciate from a country by country position, the importance placed on specific technologies by retailers
- Understand at a country level



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