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Bleach: Global Industry Guide
Datamonitor, Feb 2009, Pages: 145


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The Bleach: Global Industry Guide is an essential resource for top-level data and analysis covering the Bleach industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

- Contains an executive summary and data on value, volume and segmentation

- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

- Includes a five-year forecast of the industry

Highlights

The Global bleach market shrank by 0.3% in 2008 to reach a value of $2,280.2 billion.

In 2013 the market is forecast to have a value of $2,250.5 billion, a decrease of 1.3% since 2008.

Liquid bleach dominates the market holding 89.2% of the market value.

The Americas region accounts for the largest geographical share in the global market with 45.8% of the market share.

The Clorox Company is the largest competitor in the Global market accounting for 26.1% of the market value.

Supermarkets/hypermarkets are the dominant distribution channel with 55.3% of the markets value distributed via this channel.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.



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