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Understanding Enterprises Technology Priorities (Customer Focus)
Datamonitor, Jan 2007, Pages: 22


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Enterprises IT budget allocation is driven by general corporate priorities and IT spending objectives and there is a high degree of choice given the broad range of technologies at their disposal. This brief helps vendors to understand enterprises short- and medium-term technology investment priorities and highlights the preferred approaches to purchasing and deploying technology.

Scope of this title:
- Gauges the penetration levels of core technologies within the next two years.
- Defines the technologies experiencing high medium-term investment growth.
- Sheds light on enterprises choices regarding their flagship IT projects, including their preferred technology area and likely project size.
- Evaluates customers preferences in terms of procurement, delivery method and outsourcing.

Highlights of this title:
- Based on current penetration and investment predicted in the short and medium term, technologies can be divided into several growth categories. For example, low-penetration / rapid-growth technologies may attract significant attention in the short term, but have limited potential for further market expansion in the medium to long term.
- The survey shows that investment in enterprise applications is most likely to be the single biggest IT project within an enterprise. The fact that a large proportion of enterprises are prepared to invest over $100,000 on their single biggest IT project is encouraging, particularly for vendors specialising in enterprise applications.
- Procurement, delivery and outsourcing trends are characterised by the further proliferation of hosted services as a means of delivery. The small amount of variation among the technology areas in terms of procurement preferences and outsourcing implies that enterprises are consistent in their approach to procurement and outsourcing.

Reasons to order your copy:
- Understand trends in market penetration and enterprises investment priorities by technology area.
- Gain insight into choices potential customers make regarding the type and size of flagship IT projects.
- Learn how enterprises approach delivery and outsourcing across technology areas.


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