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Industrial and Institutional Cleaning Products - Global Strategic Business Report
Global Industry Analysts, Inc., May 2008, Pages: 1,489
INDUSTRIAL AND INSTITUTIONAL CLEANING PRODUCTS
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope Of Study I-3
Product Segments I-4
Sanitation & Janitorial Cleaners/ Cleaning Products I-4
Industrial/ Technical Cleaners I-4
Kitchen & Catering Cleaning Agents I-4
Food & Dairy Processing Cleaners I-4
Laundry Agents I-5
Others I-5
End-Use Segments I-5
Industrial I-5
Food & Lodging I-5
Building Service Contractors I-6
Food & Drinks Processing Units I-6
Retail Outlets I-6
Healthcare Facilities I-6
Others I-6
II. Executive Summary
1. Industry Overview II-1
Introduction II-1
A Conventional Industry with a Contemporary Stance II-1
Wide Ranging End-Use Markets for I&I Cleaning Products II-2
I&I Cleaning Products - A Clean Chit Market? II-2
Outlook II-2
New Opportunities Reshape Market II-2
2. Current & Future Analysis II-4
Analysis by Regional Markets II-4
Analysis by Product Segments II-4
Analysis by End-Use Sectors II-4
Mature Markets to Witness Moderate to Sluggish Growth II-4
Momentum Rests with Developing Markets II-5
Janitorial and Food Industry Related Cleaners Driving the Market II-5
3. Competitive Scenario II-6
Market Structure II-6
Ecolab - Clear Leader II-6
Substantial Presence All Along II-6
Food & Beverage Industry -The Core Customers II-6
Distribution Network - A Vital Competitive Tool II-7
Surpassing All Boundaries II-7
JohnsonDiversey- Substantial Janitorial Presence II-7
Horizontal and Vertical Integration- The Prime Policy II-7
A Stiff Competitor II-8
P&G and Clorox - Distinguished Players II-8
United States- The Tiara of I&I Industry II-8
Players Tussle for Share II-9
4. Market Environment II-10
Market Determinants II-10
I&I Industry - Extremely Fragmented Market II-10
A Regional Perspective II-10
Pricing-An Emanate Issue II-11
Product Mix and Product Differentiation II-11
Bigger the Better II-11
5. Market Dynamics II-12
Consolidation- Say of the Day II-12
Raw Material Suppliers- Under Pricing Pressure II-12
Market Growing Through Innovative Applications II-12
North America and Europe Ruling the Roost II-12
Asia-Pacific and Latin America-Presenting Seamless Opportunities II-13
6. Market Trends II-14
Milder - The Better II-14
Growth of BSCs Securing Growth for I&I Cleaning Products II-14
BSCs - Demand Customized and Specialized Products/ Services II-14
Surfactants - Shaping I&I Cleaners Market II-15
Surfactant Suppliers - Contend to Invigorate Market II-15
Surfactants - Bestowed with Specialized Capabilities II-15
Janitorial-A Massive Segment II-15
General Purpose Cleaners & Floor Care- Biggies Going Slow II-16
Disinfectants and Sanitizers- Inflating through Heightened
Hygiene Concerns II-16
Hand Care- A Handy Segment for Players II-16
I&I Cleaners Expanding in Food Service Industry II-17
Ultrasonic Cleaning - An Emerging Outlook II-17
7. Product Overview II-18
Industrial and Institutional Cleaning Products II-18
What does Sanitation/ Hygiene Mean? II-18
Classification of I&I Cleaning Products II-18
I. Sanitation & Janitorial Cleaners/ Cleaning Products II-18
1. Floor-care Products II-18
a) General-purpose Floor Cleaners II-19
b) Floor Waxes and Finishes II-19
c) Floor Stripper II-19
d) Others II-19
2. Hard-surface Products II-19
a) General-purpose Cleaners II-19
b) Disinfectants and Sanitizers II-20
c) Glass Cleaners II-20
d) Toilet Bowl Cleaners II-20
e) Drain Cleaners II-20
f) Furniture Polishes and Metal Cleaners II-21
g) Scouring Cleaners II-21
h) Others II-21
3. Carpet-care Products II-21
4. Odor Conteractants Products II-22
5. Hand-Soaps II-22
a) Bar Soaps II-22
b) Liquid Hand Soaps II-22
c) Waterless Hand Soaps II-22
d) Powdered Hand Soaps II-23
II. Industrial/ Technical Cleaners II-23
Classification of Industrial Solvents II-23
1. Aqueous Cleaning Agents II-23
2. Semi-Aqueous Cleaning Agents II-24
3. Non-Aqueous Cleaning Agents II-24
4. Others II-24
III. Kitchen & Catering Cleaning Agents II-24
1. Dish Cleaning Agents II-25
a) Powder Cleaners II-25
b) Liquid Cleaners II-25
2. Glassware Cleaners II-25
3. Hard Surface Cleaners for Equipments II-26
4. Rinse Aids and Other Additives II-26
5. Hard Surface Disinfectants II-26
IV. Food & Dairy Processing Cleaners II-26
1. Acidic Cleaners and Descalers II-26
2. Alkaline/ Basic Cleaners II-27
3. Neutral Cleaners II-27
4. Disinfectants/ Sanitizers II-28
V. Laundry Agents II-28
Classification of Commercial Laundry Agents II-28
1. Pre-wash Additives II-29
a) Stain Removers/Enzymes II-29
b) Bleach Additives II-29
i) Chlorine Bleach II-29
ii) Oxygen Bleach II-29
2. In - wash Additives/ Chemicals II-30
a) Cleaning Agent/ Detergent II-30
b) Boosters II-30
c) pH adjusters II-30
d) Water Hardness Regulators II-30
e) Defoamers II-30
3. Post-wash Additives II-30
a) Fabric Softeners II-30
b) Fragrance Rinse II-30
c) Starch Finishing II-31
d) Specialty Additives II-31
VI. Others II-31
1. Water Treatment Chemicals II-31
2. Medical Hygiene II-31
3. Miscellaneous II-31
8. Raw Material Scenario II-32
Classification Based on Chemical Nature II-32
I. Chlor-Alkalies II-32
Caustic Soda II-32
Chlorine II-32
Soda Ash II-32
II. Solvents II-33
1. Alcohols II-33
2. Hydrocarbon Solvents II-33
3. Chlorinated II-33
a) Methylene Chloride II-34
b) Perchloroethylene II-34
4. Terpenes II-34
5. Ethers II-34
6. Others II-34
III. Surfactants II-34
Anionic Surfactants II-35
Nonionic Surfactants II-35
Cationic Surfactants II-35
Amphoteric Surfactants II-35
Polymeric Surfactants II-36
IV Phosphates II-36
V. Biocides II-36
1.Alcohol II-36
2.Chlorine II-36
3.Chlorohexidine Gluconates II-37
4. Stabilized Chlorine Dioxide II-37
5. Glutaraldehydes II-37
6. Iodines II-37
7. Phenols II-37
8. Quaternary Ammonium Compounds II-37
9.Wood Tar Distillates II-37
10. Formaldehyde II-38
VI. Other II-38
Major Raw Material Suppliers II-38
9. End-Use Industry Analysis II-39
Classification of End-Use Segments II-39
I. Industrial II-39
1. Cleaning in Manufacturing Plants II-39
a) Fabrication & Finishing II-40
b) Paper Chemicals II-40
c) Water Treatment Plants II-40
2. Cleaning in Transport Industry II-40
3. Metal Cleaning & Metal Conversion Workshops II-40
II. Food & Lodging II-41
Food Service Industry II-41
Classification of Restaurants/ Eating Places II-41
a) Limited-Service Restaurants II-41
1. Fast Food Restaurants II-41
2. Cafeterias II-41
3. Limited-service Snack and Drinks Bars II-42
b) Full-Service Restaurants II-42
c) Specialty Food Service Providers II-42
Hotel/Lodging Industry II-42
Cleaning Products in Food & Lodging Industry II-42
III. Building Service Contractors II-43
Commercial Cleaning II-43
Rest Room Cleaning II-43
Gymnasiums & Sports Halls II-43
BSCs and I&I Cleaning Products II-44
IV. Food & Drinks Processing Units II-44
Introduction II-44
New Cleaning Technologies II-44
CIP (Clean-in-Place) Technology II-44
Bottle Cleaning Technology II-45
a) Dairy Industry II-45
Chemical Cleaning in Milking Machine and Dairy Processing II-45
1. Alkaline Detergents II-45
2. Acidic Cleaners II-46
a) Acid Rinse II-46
b) Acid Detergent Solution II-46
c) Sanitizers II-46
Adopted Processes Differ Across the World II-46
b) Meat and Poultry Industry II-46
c) Beverage Industry II-47
V. Retail Outlets II-47
VI. Healthcare Facilities II-47
VII. Others II-47
10. Recent Industry Activity II-48
Asset Capital Group Acquires American Bio-Clean Corp II-48
State Industrial Products Acquires Ohio Soap Products II-48
Brenntag Acquires Abaci AS II-48
Public Company Management Corp Signs Up with Sirius Chemical II-48
Betty Mills Joins Forces with Franklin Cleaning Technology II-48
Blue Island Plant Heads for Capacity Expansion II-48
Vestar Capital to Take Over Huish Detergents II-49
Air Products & Chemicals Takes Over Tomah Products II-49
Aqueous Cleaners Receive NSF International’s Approval II-49
Buckingham Capital Takes Over CPAC II-49
Church & Dwight Purchases Orange Glo II-49
Ecolab Acquires DuChem Industries II-49
Emulso Acquires Central O-B II-49
Feixiang Chemicals Forms a Joint Venture with Akzo Nobel II-50
Filmop Takes Over HPC Cleaning Innovation II-50
ICI Divests Surfactants and Oleochemicals Business II-50
K-Com Transport Acquires Compass Industrial Services II-50
Randall Enterprises Takes Over Space Chemical II-50
Scorpion Capital Partners Acquires Pacific Building II-50
Techtronic Acquires Whirlpool’s Hoover Brand II-50
Winning Brands to Merge with Niagara Mist II-51
Ecolab Acquires Midland Research Laboratories II-51
Christeyns Buys JohnsonDiversey’s Commercial Laundry Operations II-51
Ecolab Expands European Food & Beverage Business II-51
Chemcentral Buys Solchem II-51
Hako-Werke International Buys Minuteman International II-52
Ecolab Acquires Alcide Corp II-52
Stepan Company Acquires FCC II-52
Ecolab Establishes HealthCare Division II-52
11. Industry Activity in Recent Past II-53
JohnsonDiversey Acquires Daisan Kogyo II-53
JohnsonWax Acquires DiverseyLever to Establish JohnsonDiversey II-53
Ecolab Acquires Terminix II-53
Ecolab Buys Outstanding 50% Interest in Henkel-Ecolab Venture II-53
NSI Spins-off its Lighting Equipment and Chemicals Units II-53
12. Product Launches II-55
Clorox Launches Green Works Natural Cleaning Products Line II-55
Earth Alive Launches MaxKleen™ Aqueous Degreaser and Cleaner II-55
ALDA Develops Powerful Hand Sanitizer II-55
Amerchol Showcases New Low Surfactant Cleansing System II-55
BASF Introduces Two New Corrosion Inhibitors II-55
Earth Alive Releases RapidAll™ Cleaning Product II-56
Ecolab Unveils Octa-Gone™ for Enhanced Food Safety II-56
Spartan Chemical Introduces New Hand Wash & Sanitizer II-56
P&G Releases P&G Pro Line for Professional Cleaning Market II-56
Spartan Launches Two SoyStrong hand Cleaners and a Industrial
Degreaser II-56
Ecolab Unveils a Comprehensive Surface Protectant ‘Rain-X’ II-57
Ecolab Releases its Latest Solid Sanitizer for Food Service
Industry II-57
Ecolab Expands its ECOLOGIC™ Product Line II-57
Ecolab Launches Formula 1 II-57
JonhsonDiversey Introduces Fastrip and Wild Rapids Floor Stripers II-57
JonhsonDiversey Releases A Range of Green Strippers and Finishes II-57
Acuity Unveils a Green Zep Cleaner II-57
SIP Rolls Out SE-500 Additive in Fragrance Factory II-58
Spartan Releases New Bulk Hand Soap Product II-58
Ecolab Unveils Latest Quat Sanitizer Line II-58
Ecolab Offers an Advanced Surgical Hand Antiseptic II-58
Ecolab Releases Solid PowerTM for Warewashing II-58
Ecolab Unveils its Advanced WASH ‘N WALK™ Floor Cleaner II-58
Ecolab Augments its Floor Care Product Line II-59
Ecolab Releases New products for Quickservice Restaurants II-59
Ecolab Launches Bright FX High Performance Floor Care System II-59
Ecolab Introduces Newly Packaged Antimicrobial Handwash for
Healthcare Market II-59
Ecolab Reveals Blue Coral Solid Gold and Black Magic II-59
Ecolab Releases Oxysan ZS II-59
Ecolab Introduces LaunderCare II-59
Ecolab Releases an Array of Products for Canadian Food and
Beverage Industry II-59
13. Product Launches in Recent Past II-60
Commercial Division of 3M Introduces 23 New Products to its
Product Line II-60
Commercial Division of 3M Unveils Scotchgard™ Tile & Grout
Protector II-60
Clorox Releases Several Products under its 409 brand II-60
Clorox Rolls Out Teflon Bathroom Cleaner II-60
Commercial Care Division of 3M Releases Carpet Care System II-60
Spartan Launches its New Egg Washing & Sanitizing Program -
Eggs-So-Clean II-60
Ecolab Releases Blackwater 100 for Cruise Industry II-60
Ecolab Introduces Endure 320 Advanced Care II-61
Ecolab Releases Exxelerate CIP II-61
Ecolab Unveils Lubodrive FP II-61
Ecolab Introduces Vortexx ES for Latin American Market II-61
Ecolab Releases its Latest Foaming Hand Soap System for
Janitorial Segment II-61
Ecolab Launches Oasis Select 4 Dilution System II-61
Ecolab Releases Soil-A-Way Product Line II-62
Ecolab Boosts its Offering for Vehicle Wash II-62
14. Focus on Select Global Players II-63
Arrow Magnolia International LP (US) II-63
Church & Dwight Co., Inc. (US) II-63
The ArmaKleen Company (US) II-63
The Clorox Company (US) II-63
Cognis Care Chemicals (US) II-64
CPAC Inc. (US) II-64
The Dow Chemical Company (US) II-64
Ecolab Inc. (US) II-65
Ecolab Japan (Japan) II-65
Henkel KgaA (Germany) II-65
JohnsonDiversey Inc (US) II-65
DuBois Chemicals (US) II-66
Katy Industries Inc. (US) II-66
Kimberly-Clark Corporation (US) II-66
Kao Corporation (Japan) II-66
Lion Corporation (Japan) II-67
National Chemical Laboratories (US) II-67
Procter & Gamble (US) II-67
Reckitt Benckiser, plc (UK) II-67
Spartan Chemical Co., Inc. (US) II-68
Stepan Company (US) II-68
Zep Inc (US) II-68
15. Global Market Perspective II-69
Table 1: World Recent Past, Current & Future Analysis for
Industrial & Institutional Cleaning Products by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan) and Rest of World Markets Independently Analyzed with
Annual Sales in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-69
Table 2: World Long-term Projections for Industrial &
Institutional Cleaning Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-70
Table 3: World 10-Year Perspective for Industrial &
Institutional Cleaning Products by Geographic Region -
Percentage Breakdown of Value Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets for Years 2003, 2008, and 2012 (includes corresponding
Graph/Chart) II-71
Product Segments’ Market Analytics II-72
Table 4: World Recent Past, Current & Future Analysis for
Sanitation & Janitorial Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-72
Table 5: World Long-term Projections for Sanitation &
Janitorial Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-73
Table 6: World 10-Year Perspective for Sanitation & Janitorial
Cleaners by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World Markets for Years 2003, 2008, and
2012(includes corresponding Graph/Chart) II-74
Table 7: World Recent Past, Current & Future Analysis for
Industrial/Technical Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-75
Table 8: World Long-term Projections for Industrial/Technical
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-76
Table 9: World 10-Year Perspective for Industrial/Technical
Cleaners by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World Markets for Years 2003, 2008, and
2012(includes corresponding Graph/Chart) II-77
Table 10: World Recent Past, Current & Future Analysis for
Kitchen & Catering Cleaning Agents by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-78
Table 11: World Long-term Projections for Kitchen & Catering
Cleaning Agents by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-79
Table 12: World 10-Year Perspective for Kitchen & Catering
Cleaning Agents by Geographic Region - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets for Years 2003,
2008, and 2012(includes corresponding Graph/Chart) II-80
Table 13: World Recent Past, Current & Future Analysis for
Food & Dairy Processing Cleaners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-81
Table 14: World Long-term Projections for Food & Dairy
Processing Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-82
Table 15: World 10-Year Perspective for Food & Dairy
Processing Cleaners by Geographic Region - Percentage
Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets for
Years 2003, 2008, and 2012 (includes corresponding
Graph/Chart) II-83
Table 16: World Recent Past, Current & Future Analysis for
Laundry Agents by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-84
Table 17: World Long-term Projections for Laundry Agents by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-85
Table 18: World 10-Year Perspective for Laundry Agents by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets for Years 2003, 2008, and 2012(includes
corresponding Graph/Chart) II-86
Table 19: World Recent Past, Current & Future Analysis for
Other Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-87
Table 20: World Long-term Projections for Other Cleaners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-88
Table 21: World 10-Year Perspective for Other Cleaners by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets for Years 2003, 2008, and 2012 (includes
corresponding Graph/Chart) II-89
End-Use Segments’ Market Analytics II-90
Table 22: World Recent Past, Current & Future Analysis for
Industrial & Institutional Cleaning Products by End-Use
Segment - Industrial, Food & Lodging, Building Service
Contractors, Food & Drinks Processing Units, Retail Outlets,
Healthcare Facilities, and Other Markets Independently
Analyzed with Annual Sales in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) II-90
Table 23: World Long-term Projections for Industrial &
Institutional Cleaning Products by End-Use Segment -
Industrial, Food & Lodging, Building Service Contractors, Food
& Drinks Processing Units, Retail Outlets, Healthcare
Facilities, and Other Markets Independently Analyzed with
Annual Sales in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) II-91
Table 24: World 10-Year Perspective for Industrial &
Institutional Cleaning Products by End-Use Segment -
Percentage Breakdown of Value Sales for Industrial, Food &
Lodging, Building Service Contractors, Food & Drinks
Processing Units, Retail Outlets, Healthcare Facilities, and
Other Markets for Years 2003, 2008, and 2012 (includes
corresponding Graph/Chart) II-92
III. MARKET
1. The United States III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Market Trends III-1
Consolidation-A Prominent Syndrome III-1
I&I Industry Growing with Upturn in Hospitality & Travel
Sector III-2
Sanitation and Janitorial Cleaners-A Paramount Market III-2
BSCs Push Growth Index III-2
Cost Effective Products in Demand III-2
Population Demography-A Vital Factor to Secure Gains III-3
Green Products Providing Spur to Market III-3
Raw Materials- Reflecting an Eco-Preferred Drift III-3
Market Environment III-4
Market Structure III-4
Regulations Guarding Environment III-4
Stature of Market Segments III-4
Sanitation and Janitorial Cleaners Market III-4
Table 25: US Sanitation & Janitorial Cleaners Market
(2005): Percentage Breakdown of Value Sales by Product
Segment for Hard Surface Care, Floor Care, Hand Soaps,
Carpet Care and Odor Control (includes corresponding
Graph/Chart) III-5
Food and Drinks Processing Market III-5
Table 26: US Food & Dairy Processing Cleaners Market
(2005): Percentage Breakdown of Value Consumption by
End-Use Sectors for Food Processing, Agribusiness, Retail
Meat Rooms and Others (includes corresponding
Graph/Chart) III-5
Food Service Cleaning Products III-6
Table 27: US Food Service Market (2005): Percentage
Breakdown of Value Consumption by End-Use Sectors for
Full-Service Restaurants, Fast Food Restaurants, Nursing
Homes, Lodging Establishment, Hospitals, and Others
(includes corresponding Graph/Chart) III-6
Strategic Corporate Developments III-7
Industry Activity in Recent Past III-9
Product Launches III-10
Product Launches in Recent Past III-14
Key Players III-16
Arrow Magnolia International LP III-16
Church & Dwight Co., Inc. III-16
The ArmaKleen Company III-16
Cognis Care Chemicals III-16
Commercial Division of 3M III-17
CPAC Inc. III-17
Ecolab Inc. III-17
JohnsonDiversey Inc III-18
DuBois Chemicals III-18
Katy Industries Inc. III-18
Kimberly-Clark Corporation III-19
National Chemical Laboratories III-19
Procter & Gamble III-19
Spartan Chemical Co., Inc. III-19
State Industrial Product Corporation III-19
Neutron Industries III-20
Stepan Company III-20
The Clorox Company III-20
The Dow Chemical Company III-20
Zep Inc III-21
B.Market Analytics III-21
Table 28: US Recent Past, Current & Future Analysis for
Industrial & Institutional Cleaning Products by Product
Segment - Sanitation & Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen & Catering Cleaning Agents, Food
& Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-21
Table 29: US Long-term Projections for Industrial &
Institutional Cleaning Products by Product Segment -
Sanitation & Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-22
Table 30: US 10-Year Perspective for Industrial &
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation &
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
& Catering Cleaning Agents, Food & Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-23
2. Canada III-24
A.Market Analysis III-24
Current & Future Analysis III-24
Product Launches III-24
Strategic Corporate Development III-25
Key Players III-25
Avmor III-25
Guardian Chemicals Inc. III-25
B.Market Analytics III-26
Table 31: Canadian Recent Past, Current & Future Analysis
for Industrial & Institutional Cleaning Products by Product
Segment - Sanitation & Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen & Catering Cleaning Agents, Food
& Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-26
Table 32: Canadian Long-term Projections for Industrial &
Institutional Cleaning Products by Product Segment -
Sanitation & Janitorial Cleaners, Industrial/Technical
Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-27
Table 33: Canadian 10-Year Perspective for Industrial &
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation &
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
& Catering Cleaning Agents, Food & Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-28
3. Japan III-29
A.Market Analysis III-29
Current & Future Analysis III-29
Market Trends III-29
Floor Polish - With New Dimensions III-29
Regional I&I Industry - Keen on Environment Safety III-30
Stature of End-Use Markets III-30
Food and Drinks Processing Industry III-30
Hospitality Industry III-30
Food Service Industry III-30
Product Launches III-30
Industry Development in Recent Past III-31
Key Players III-31
Ecolab Japan III-31
Kao Corporation III-31
Lion Corporation III-31
B.Market Analytics III-32
Table 34: Japanese Recent Past, Current & Future Analysis
for Industrial & Institutional Cleaning Products by Product
Segment - Sanitation & Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen & Catering Cleaning Agents, Food
& Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-32
Table 35: Japanese Long-term Projections for Industrial &
Institutional Cleaning Products by Product Segment -
Sanitation & Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-33
Table 36: Japanese 10-Year Perspective for Industrial &
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation &
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
& Catering Cleaning Agents, Food & Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-34
4. Europe III-35
A.Market Analysis III-35
Current & Future Analysis III-35
Market Trends III-35
Laundry Agents-Transforming as per Market Needs III-35
Diverse Floor Polishes/ Waxes Favored Across the Region III-36
An Ecologically Aware Regional Industry III-36
BSC - An Upcoming Market for I&I Cleaners III-36
Stature of Market Segments III-37
Food & Drinks Processing Industry III-37
European Professional Laundry Market- Leading all the way III-37
Industrial Segment - Demanding Specialized Cleaning III-37
Strategic Corporate Developments III-38
Product Launch III-39
Key Players III-40
Henkel KgaA (Germany) III-40
Lonza Group Ltd. (Switzerland) III-40
Reckitt Benckiser, plc (UK) III-40
B.Market Analytics III-41
Table 37: European Recent Past, Current & Future Analysis
for Industrial & Institutional Cleaning Products by Product
Segment - Sanitation & Janitorial Cleaners, Industrial/
Technical Cleaners, Kitchen & Catering Cleaning Agents, Food
& Dairy Processing Cleaners, Laundry Agents and Other
Cleaners Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-41
Table 38: European Long-term Projections for Industrial &
Institutional Cleaning Products by Product Segment -
Sanitation & Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-42
Table 39: European 10-Year Perspective for Industrial &
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation &
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
& Catering Cleaning Agents, Food & Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-43
5. Asia-Pacific III-44
A.Market Analysis III-44
Market Overview III-44
Durable Polish with Low Maintenance Cost- Popular III-44
Current & Future Analysis III-44
China-Impetus of Opportunity III-45
Economic Upturn - Favoring I&I Industry III-45
Boom in Hospitality Industry III-45
Healthcare Industry- Impetus on Hygiene III-45
Professional Laundry-A Well Looked After Segment III-45
Strategic Corporate Developments III-46
B.Market Analytics III-47
Table 40: Asia-Pacific Recent Past, Current & Future
Analysis for Industrial & Institutional Cleaning Products by
Product Segment - Sanitation & Janitorial Cleaners,
Industrial/ Technical Cleaners, Kitchen & Catering Cleaning
Agents, Food & Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-47
Table 41: Asia-Pacific Long-term Projections for Industrial
& Institutional Cleaning Products by Product Segment -
Sanitation & Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-48
Table 42: Asia-Pacific 10-Year Perspective for Industrial &
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation &
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
& Catering Cleaning Agents, Food & Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-49
6. Rest of World III-50
A.Market Analysis III-50
Market Overview III-50
Current & Future Analysis III-50
Corporate Development III-50
Product Launch III-50
B.Market Analytics III-51
Table 43: Rest of World Recent Past, Current & Future
Analysis for Industrial & Institutional Cleaning Products by
Product Segment - Sanitation & Janitorial Cleaners,
Industrial/Technical Cleaners, Kitchen & Catering Cleaning
Agents, Food & Dairy Processing Cleaners, Laundry Agents and
Other Cleaners Markets Independently Analyzed with Annual
Sales in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-51
Table 44: Rest of World Long-term Projections for Industrial
& Institutional Cleaning Products by Product Segment -
Sanitation & Janitorial Cleaners, Industrial/ Technical
Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy
Processing Cleaners, Laundry Agents and Other Cleaners
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-52
Table 45: Rest of World 10-Year Perspective for Industrial &
Institutional Cleaning Products by Product Segment -
Percentage Breakdown of Value Sales for Sanitation &
Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen
& Catering Cleaning Agents, Food & Dairy Processing
Cleaners, Laundry Agents and Other Cleaners for Years 2003,
2008 and 2012 (includes corresponding Graph/Chart) III-53
IV. COMPETITIVE LANDSCAPE
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