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Viewing report
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Sharp's LCD TV Production, Marketing Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], July 2006, Pages: 15
With next-generation LCD panel production lines beginning to come online, and with the yield rate for panel manufacturing rising steadily, the price of LCD TV panel continues to fall. Moreover, countries all over the world are starting up high-definition digital TV broadcasting, stimulating demand for LCD TV sets. The leading LCD TV brands are competing fiercely to secure their share of the rapidly expanding market. This report will examine the production and marketing strategy adopted by Japanese LCD TV vendor Sharp.
List of Topics
Analyzes Sharp's production strategy, including LCD TV panel production lines, global network of LCD TV assembly plants, and in-house production and outsourcing models. Also focuses on Sharp's marketing strategy, including product line-up, pricing, and distribution models adopted in European and North American markets.
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