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The New Age of Handset Customisation: 2006 - 2011
ARCchart, Aug 2006, Pages: 200
Organisation of the Report
This research report is structured around nine chapters:
Chapter A: The Quiet Revolution
A flashback into the history of handset customisation and a fast forward into the proliferation of uniquely customised handsets
Chapter B: The Market Today
The status of manufacturer, mobile operator and brand activities and the market for uniquely customised handsets
Chapter C: Manufacturers: Disruptive Times In the Age Of Micro-Segmentation
Manufacturer strategies and case studies in handset customisation from skinning to total redesign
Chapter D: Operators & MVNOs: Time For Handset Innovation
The ageing state of operator handset customisation and case studies of the novel MVNO approach to market segmentation through handset innovation
Chapter E: Consumer Brands: The New Force In Mobile Handsets
Routes to market, incentives and challenges for brands entering the handset customisation market.
Chapter F: The Silk Road of Customised Handsets
The arduous path of handset commercialisation, from brand licensing and industrial design to distribution and the retail experience
Chapter G: A Guide To Technologies For Handset Customisation
The technology vendor ecosystem, from user interface and plastics customisation to operating systems and reference designs
Chapter H: 2006-2011: Market Forecasts And Trends
The growth of uniquely customised handsets and the trends that will shape the handset customisation market
Chapter I: Recommendations for Industry Players
Strategic insights for mobile operators, manufacturers and brands charting their course in handset customisation and segmentation
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