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China's Drinking Water Market Study in 2006
Research In China, March 2006, Pages: 210
This report analyses the structure and trends of the drinking water industry in the world and in China. It also carries out several different analyses, such as development of related industries, market segmentation, regional differences, consumer behavior, marketing strategies, risks and business opportunities. Lastly, it looks into the investments and into the competition in the industry, and gives full details about the main industry manufacturers.
Environment protection and health care are two rising industries in the twenty-first century. Now clean water has become the shortest resources in the world; while China, as a country with poor water resource, not only is in the embarrassment of water shortage but also suffers a lot from water pollution. Seven major water bodies and main lakes are badly polluted. 90%of the rivers flowing through cites fail to meet the drinking water standard and 75% lakes are of rich nutrition. Most Chinese citizens take tap water as their drinking source. But with the deterioration of the pollution, tap water can hardly meet the healthy standard of drinking water. Therefore, great potential lies in China drinking water market. It is estimated that in the next few years, China has a market capacity of RMB 50 billion yuan per year towards drinking water.
In the early nineties last century, the second drinking water revolution marked by bottled drinking water appeared in China, secretly but definitely, challenging the traditional drinking source of tap water. With people’s increasing attention to water quality, another two important sources, terminal tap water maker and pipe direct-drink water emerged gradually to share the drinking water market.
China drinking water industry, so called golden industry, increased more than 20% year on year from 2000-2005. Ever since 2000, drinking water has got so good a popularity from Chinese customers that it gets the first place in its output among the soft drink varieties. It is now the symbol of healthy, clean and pure drink that can well satisfy people’s thirsty. A second climax in China soft drink market up-surged when the output of China drinking water reached 5.54 million ton in 2000, increasing by 63.42% compared with 3.39 million ton in 1999 and accounting for 37.2% that of the soft drink market. It was the first time that the output of drinking water had surpassed carbonated soft drink, which has been kept as a record up till now. China drinking market maintained a stable increase from 2001 to 2005. The output of China bottled water added up to 13.86 million ton in 2005, increasing 23.75% years on year. Some native brands became well-known like Wahaha, Robust and NFSQ; meanwhile, foreign brands came into domestic market as well, Nestle, Coco-cola and Evian to name some.
Drinking water produced by industrial equipment now falls into three categories, pure water, mineral water and distilled water. The rapid development of drinking water stimulates the development of the relative industries. Currently three backbone members of Water Appliance are bottled drinking water, drinking water terminal maker (water cleaner) and water supply according to its quality. Take China water dispenser market for example, it has capacity of above 10 million units. Through years of development, bottled water and water dispenser industries are now in the mature period of their life circles and a series of famous brands appeared like Meide, Qinyuan and Angel. The technology of water-purify is still limited to RO, NF and UF. Though new products emerge constantly, yet no new breakthroughs have been achieved in technology. So the market expansion will still focus on enterprise customers and newly-built residential areas. No obvious pressure will threaten the formed bottled water market.
In the near future it can be forecasted that bottled drinking water and drinking water terminal maker will share the market together. They mainly coexist and complement with each other despite that a little competition may happen sometimes. Their major competitor is water supply according to its quality. It is forecasted that in the next 20 years or maybe even a longer period, direct drinking water will not be popularized in China; Direct-drinking water equipment can not take the place of bottled water in everyday life and the leading place of the bottled water will not be shaken within a short period. Therefore various ways of drinking water supply will coexist and complement, a vast market and unlimited chances still lie in drinking water industry.
This report explains and analyses the status quo, the changes of various economical indicators, the development status of related industry, market status of key regions, leading enterprises, consumer strategies and competition strategies of China drinking water industry, based on National Bureau of Statistics of China, Light Industry Statistics Bureau, China Beverage Organization, and China Economics Information Center. It also makes prudent judgments towards the development trend of drinking water and seeks new growth points for investors. In addition, it objectively comments on the common benefits and possible risks. It is of great reference value if you are trying to decide when, what, how and how much to invest in China drinking water industry.
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