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Airlines Market Report 1997
Key Note Publications Ltd, Dec 1997
In 1996, the value of UK sales of transport and travel by air to, from and within the UK was estimated to have reached £9.85bn. Since the UK market for air transport is part of a wider international market and UK carriers have direct access to markets at the other end of the routes they serve, it is reasonable to regard these ‘export’ markets as being more than usually accessible to UK airlines. Total air transport demand, calculated to include these export earnings, amounted to around £15bn in 1996. Historically, this market has been particularly dependent on levels of economic activity in the UK, with business travel and air freight both closely related to growth in gross domestic product (GDP), and UK-originating leisure travel dependent on both disposable income and confidence levels. However, the industry was not particularly affected by the UK recession of the early 1990s and has recorded steady growth in subsequent years. However, this does not mean that the sector has been unaffected by change. Regulatory change in particular has continued apace, with liberalisation of markets, particularly within the European Union (EU), leading to the emergence of new low-cost airlines able to compete effectively with formerly protected airlines. UK airlines, however, were among the first to face such changes, which took the form of exposure to economic deregulation, and in the case of British Airways (BA), to the additional disciplines imposed by privatisation. Hence, although such changes were not always welcome, they helped create a situation in which UK airlines were better able to compete than most. Other competitive pressures led to continued efforts by airlines to establish global alliances, whereby carriers sought to secure the benefits of being able to offer potential passengers a connecting route network that spans the world, through a combination of their own services and those of their global partners. BA has been particularly active in this field, although it has yet to secure final approval for its alliance with American Airlines. Future prospects for UK airlines look reasonably promising, driven by the prospect of steady, if not spectacular, growth in the UK and European economy. The UK air transport industry is forecast to be worth £13.89bn in the year 2001.
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