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Home Cleaning in Taiwan to 2009
Datamonitor, July 2006, Pages: 96


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This databook is a detailed information resource covering all the key data points on Home Cleaning in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope of this title:
-Contains information on 4 categories: Bleach, Scouring products, Toilet care & General purpose cleaners.
-Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
-Includes company and brand share data by category, as well as distribution channel data.
-Contains market value segmentation by demographic and socioeconomic group.

Highlights of this title:
The market for Home Cleaning in Taiwan increased between 1999-2004, growing at an average annual rate of 1.3%.

The leading company in the market for General purpose cleaners in 2004 was Kao Corporation. The second-largest player was S.C. Johnson & Son, Inc. with Unilever in third place.The leading company in the market for Scouring products in 2004 was 3M. The second-largest player was Kao Corporation.

The leading company in the market for Toilet Care in 2004 was S.C. Johnson & Son, Inc.. The second-largest player was Farcent with Sara Lee Corporation in third place.The leading company in the market for Bleach in 2004 was Kao Corporation. The second-largest player was Reckitt Benckiser PLC with Procter & Gamble in third place.

Reasons to order your copy:
-Discover the major quantitative trends affecting the Home Cleaning markets.
-Understand consumers consumption and expenditure patterns.
-Understand the future direction of the market with reliable historical data and full five year forecasting.



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