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Salon Market 2001 Italy
Diagonal Reports, Dec 2001, Pages: 18


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Determines the top hair, spa and growth services, evaluates main consumer segments and identifies the leading companies and brands. Multi service salon, both prestige and volume, operators are profiled.

Salon and spa managers breakout their business by hair and beauty service and by client segment. They determine best performing growth strategies for salons and spas. They describe service usage and identify factors driving growth in the key salon categories. They breakout in-salon retail sales by product category and identify the leading companies and brands.

Hair care products covered include shampoos, conditioners, styling products, treatments, colourants, perms and relaxers.

Spa products covered include face treatments, body treatment, nail products and professional spa lines.


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