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Technology in the Irish Hospitality Industry
iReach, Aug 2006, Pages: 31
This report outlines the key issues and the subsequent technology responses currently present in the hospitality industry. The main marketing and branding issues and challenges relate to the development of strategies to enhance consumer relationships in an increasingly virtualised world that is driven ecommerce and socio-cultural aspects such as increased ethnic diversity and inward migration. The economic contrast between Ireland in the 80’s and Ireland in the 90’s and 00’s is in direct correlation to growth in the hospitality and leisure industry in Ireland. Over the last two decades Ireland has seen a huge growth in hotel construction as well as restaurant and gym popularity. There have been significant fluctuations in pub attendance due to the smoking ban and more pubs are serving food to counteract flailing demand. The booming Irish economy has meant that people have more disposable incomes, are more health conscious and are more willing to spend large amounts of money on food, drink and leisure. Favourable economic conditions have also lead to a huge influx of people from many different nationalities that have made marketing and branding more complex.
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