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Mobile Virtual Network Operators: Mid-Life Crisis or Growing Pains?
eMarketer, Sep 2006, Pages: 23
Attention: Content, Media, Entertainment and CPG Brands, Fixed-line and Wireless Operators, Service Providers and Technology Firms, Cable Companies, Telcos, Advertising Agencies and Marketers.
The Mobile Virtual Network Operators report analyzes the fundamental business changes that are rapidly restructuring the mobile virtual network operator market – affecting content suppliers and service providers alike.
High-profile stumbles by heavily funded and branded MVNOs have caused some to question the overall business model. Are these necessary teething pains or indicators of something more profound?
According to eMarketer, in the US and the UK, MVNOs will become increasingly important for both wireless operators and brands, accounting for over $20 billion in overall revenue by 2010. But it's clear that substantial changes to the present MVNO model must come in order to make these numbers a reality.
Key questions the 'Mobile Virtual Network Operators' report answers:
- What is the MVNO play for marketers?
- What tangible assets do brands need in order to exploit the wireless channel?
- How big is the MVNO opportunity for marketers?
- What should marketers do now in order to prepare?
- And many more..
Sources Include:
America Online
Associated Press
Bridge Ratings
Celent Communications
Cingular Wireless
DIMSDRIVE
eMarketer
Forrester Research
GfK Group
Harris Interactive
Informa Telecoms & Media
Insight Research
International Communications Research (ICR)
International Data Corporation (IDC)
Market Platform Dynamics
MarketingSherpa
Morgan Stanley
New American Dimensions
NTT DoCoMo
Office of Communications (Ofcom) - UK
Pew Internet & American Life Project
Piper Jaffray & Co.
PricewaterhouseCoopers (PwC)
Pyramid Research
Strategy Analytics
Telecommunications Industry Association (TIA)
Telephia
Wilkofsky Gruen Associates
Yankee Group
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